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      How black is your hat?

      Most people with a passing interest in SEO have heard of the phrase ‘black hat’, though not everyone knows what it means or what it entails. It certainly doesn’t mean

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      SEO is important says 95% of businesses

      According to a recent survey from the online magazine Practical eCommerce, 95% of online businesses stated that search engine optimisation was an important part of their marketing strategy. The survey

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      Establishing trust through writing

      For those wandering around the Internet, there is no guarantee that any website can be trusted. People looking for something in particular usually have only a limited time to find

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      Quotation marks and scare quotes

      Quotation marks, or inverted commas, have many uses and the conventions surrounding these can be quite confusing, with the result that they are often misused. In UK copywriting the standard

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      Outsourcing article submissions

      Article submissions are one of the fastest, most assured ways of building links. More importantly, because article submission websites are free, you’re not paying for links – so it’s considered

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