Winning without a budget
Internet marketing is one of few areas where companies without a massive budget can compete with those who have a budget in the millions. While you can pour money into
July 19, 2008
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News
News content needs the x-factor
One of our clients has seen unprecidented success in their area, which is great. However, several competitors are now copying what we have done for them, but with little success.Â
July 18, 2008
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Testing new ideas
One of the things that we here at Stuck On Towers like to do is have ideas. We have loads of whiteboards, and loads of ideas, and we put these
July 17, 2008
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Big companies think small
One of the common denominators that I have found with successful websites is something that I call ‘bedroom mentality’. What I mean by this is that these companies see the
July 16, 2008
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Clients, clients of all shapes and sizes
We have recently been talking to clients of different shapes and sizes. Clients with specific requests, clients with a long-term goals and clients that want independent news sites built to
July 15, 2008
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Content combination of news and insight works
One of the things that we actively encourage from our clients is for them to also contribute to any kind of news service that we create for them. Yes, we
July 14, 2008
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Content trials – its everyday or not worth doing
We have recently agreed to commit to a trial of our content writing service for a client that did not have the resources for a full-year of payment. This is
July 13, 2008
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Using SMO as part of your web strategy
As part of your overall web strategy, we strongly suggest the use of social media optimisation (SMO). Let’s say we have a client that we are writing industry news for.Â
July 12, 2008
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Strength of mind to build content when the market is slow
One of our clients operates in the mortgage area and as we all know, that particular industry is on a downturn at the moment. However, a sound business decision by
July 11, 2008
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