Every industry has its fair share of jargon, the sort of business buzzwords that people from outside of the industry probably wouldn’t understand. The SEO industry for example is famous
This week I watched a TV program on unemployment in the UK, Panorama on BBC 1, that followed the fortunes of four unemployed teenagers over the period of a few
At the start of a web project, it is easy to come up with ideas for content that will grab the reader’s interest. Looking back on this period, it can
There’s something romantic about sending a message in a bottle. You entrust an important message, usually when you are shipwrecked and stranded on an island, to a small bottle and
Viewers of primetime Saturday night TV in the UK will be familiar with ‘Who Dares Wins’. No, we’re not talking about the classic SAS movie starring Lewis Collins (Bodie from
Sometimes it can be an inspired choice for an SEO copywriter to create web content that fills a niche. Maybe there is something that is difficult to find out, a
This week I was searching the Internet for a suitable locksmith, and Googled such phrases as ‘locksmiths in Manchester’. SEO competition for this phrase, and related phrases, was quiet fierce
As we head towards the summer, one of the biggest problems facing people in the UK is slugs. If left to their own devices, slugs can invade your nice new
As it is often the first thing that visitors see, the homepage of a website is incredibly important, and can be a writing challenge even for professional SEO copywriters. Why
