Recent research into SEO copywriting, and its effect on a website’s success, shows that it is really those factors which occur ‘behind the scenes’, rather than the content itself, that
There are many SEO companies, despite Google’s crackdowns, who still insist on buying low quality links for their clients. Whenever they sign-up a new SEO client they immediately begin buying
One of the bigger difficulties of search engine optimisation is that it tends to focus a business solely on the search engines. While the search engines will provide the majority
Sometimes it can happen that a company is concentrating so much on competing against others for a coveted niche on the internet that the target audience becomes ever narrower. In
I wrote about this phishing email I received last year on my own personal blog, but thought it was a good idea to mention it again as the subject is
Titles have an important place in search engine optimisation. The titles on your page tend to attract a lot of attention, both from Internet users and from search engine spiders.
A web page has to have a point, and many companies spend a long time choosing the right content to promote their businesses. Keywords are agonised over in meetings, topics
If you’re working on the search engine optimisation of your site, you’re likely to be pressured for fresh content. Fresh content is necessary if you want to catch the eye
There’s a marketing phrase that’s almost as old as the industry itself: ‘All news is good news.’ You see it in movies, with CEOs of huge corporations laughing gleefully over
