Speaking at a conference yesterday, Lego’s global social media director explained how customer engagement is key to the firm’s marketing aims. Lars Silberbauer, who was
Whatever your business aims, the dream is to have people coming to you when they want a certain product or service. While you could rely on footfall, website queries or
Social media giant Facebook has reported that its direct messaging app now boasts 500 million global users. The firm has seen a huge
QPR footballer Rio Ferdinand has been hit with a £25,000 fine and three-match suspension for posting a tweet that breached Football Association (FA) guidelines. The tweet questioned the
A major British retailer is aiming to garner increased exposure this holiday season through “random acts of kindness”. Rather than using celebrities in
A popular online chatting app has created a way for its users to know when somebody has read their message. WhatsApp already allows the
According to a panel at Dublin’s Web Summit conference, news content providers have had to adapt to emerging social trends in order to stay ahead of
A major retailer has revealed that more customers than ever before are browsing its products online through a
A new US study has found that the use of smartphones and social media to follow the country’s midterm elections has
