Facebook
Facebook in the lead for referrals
According to a recent study, social media giant Facebook is outperforming all of its rivals when it comes to directing traffic to
November 3, 2014
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News
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Waitrose reports rise of social feeding
Shoppers are being increasingly influenced by the chatter on social media before making their purchases, according to retailer Waitrose. The John Lewis Partnership owned
November 3, 2014
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Facebook
Facebook changing the way news is consumed
The newsfeeds of Facebook are impacting and changing the way that social media subscribers access and consume topical stories. The algorithms implemented by
October 31, 2014
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Facebook
Facebook business strategy to undergo facelift
Facebook has announced a revamp and rename of its Preferred Marketing Developer programme, part of which will see Facebook’s partners reorganised by their areas of strength. The renaming, to Facebook
October 30, 2014
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McDonald’s launches Q&A to tackle falling US sales
Fast food giant McDonald’s has launched a campaign online to take questions from its American customers, as it bids to reverse falling sales in the country. The social media Q&A
October 29, 2014
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Facebook
Teenagers leave Facebook for Instagram and Twitter
A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of
October 29, 2014
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Social Media News
Pinterest moves closer to introducing its advertising product to all business users
After successful beta testing of its Promoted Pins offering, it appears that the visual social media platform will soon expand the ad service. Pinterest enrolled a small number of businesses
October 28, 2014
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Social Media
Facebook gives internet marketing companies new ways to target users
Social site Facebook has reinvigorated its Atlas advertising platform, which it acquired for $100m (£60m) in 2013. The updated version will implement
October 27, 2014
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Twitter
Twitter introduces audio streaming
A social media platform has opened the door to another area of Internet marketing, as Twitter has announced its partnership with Soundcloud. The new combination will allow
October 24, 2014
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