Facebook Analytics to be axed – so what next?
April 15, 2021
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Facebook has announced it is “retiring” its measurement tool Facebook Analytics. The social network giant confirmed the
Analytics
Google’s crawl stats report to show more results
January 25, 2021
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Google recently published an update on its report for crawl stats, revealing that the report has now increased its coverage to include additional crawl types.
Why are Google Analytics Ecommerce Reports different from sales figures in WooCommerce?
September 18, 2020
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A question commonly asked by online sellers, and from our own clients here at Engage Web, is “why is there a discrepancy between figures in
How to measure the success of your Twitter campaign
May 27, 2020
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Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its
Four reasons why Facebook Conversions may not show in Google Analytics
May 20, 2020
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As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an
Our one-stop infographic on Google Search Console vs. Google Analytics results
May 18, 2020
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Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s
Why do Google Analytics and Search Console report different results?
May 11, 2020
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When it comes to measuring traffic coming into a website, there are many tools and metrics that can be used, with two of the more
Google Analytics 101: How do I know where my site’s traffic comes from?
November 19, 2019
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Google Analytics is a tool many webmasters use to record and report on traffic that comes through to a website. By inserting a piece of
Twitter offers access to analytics data
September 1, 2014
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Social networking site Twitter has decided to make its analytics access open to the general public, for users to see how other accounts interact with
