Google has recently launched a free beginners guide to using Google Analytics 4 (GA4) for users with little knowledge of the platform.
The guide is designed to enhance their experience by providing them with the necessary skills and information to make the most of their analytics platform.
It will show users how Google gathers data, presents it and how their business can benefit from it by aligning it with their current and future business objectives and goals.
The course is split up into the following sections:
Use Digital Analytics to Grow Your Business
This section informs you on the benefits of using GA4 to boost your business and how your data can provide you with the insight to identify your website’s strengths and weaknesses. Using this you can switch your focus where necessary to seek improvement on those areas that may be underperforming, as well as potential improvements to those areas which are doing well.
Learn How Google Analytics Handles Data
Here you are taught how GA4 receives data and how it manages it to eventually be presented in a report format for the end user. It covers attaching tags to your site, as well as how that is used to collect data and transfer it over to GA to display your reports.
Create your Google Analytics Account and Property
This is where you can learn about setting up your account so it is perfectly tailored for what you want to achieve.
Set Up Your Website & App For Data Collection
These two sections are very similar as they inform you on how you can prepare your website and your app to collect data for your analytics.
Confirm Data Is Being Collected
This section teaches you how to verify that your information is being gathered successfully, as well as problem-fixing methods and tips in case you encounter any unexpected issues along the way.
Manage Account Access and Settings
Here, you are shown the general settings, including how to handle sensitive data and grant permissions to other users, as well as general account management information that you may find useful.
Power Your Reports With Dimensions and Metrics
This covers how you can separate data based on certain characteristics to get a better insight of how your website is performing and how Google presents this information in a report.
If you want to learn more about how your data is gathered and presented, as well as how you can use it to improve your website’s performance, then this course is a great introduction to do so.
It will only take an hour of your time and will provide you with the key information so you have a better understanding of GA4.
However, if you have any further questions, please feel free to get in touch with us at Engage Web and we’d be delighted to talk about your website with you.
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