The digital marketing industry is always changing, and making sure you keep up with the latest industry trends and updates is key.
Now that a new year is upon us, here are three ways digital marketing is going to change in 2023, including some of our predictions on what these changes will mean.
1. Google Analytics update
In July 2023, Universal Analytics is being sunsetted (retired) and Google Analytics 4 (GA4) will be the only version of Google Analytics that will record any traffic data. Therefore, you need to make sure that you have the new GA4 platform set up on your website as soon as possible if you want to continue to record and monitor traffic to your website.
2. GPT (generative pre-trained transformer)
The rise of ChatGPT in December 2022 has caused a stir online recently due to the model becoming even more intelligent. What makes it even more interesting is that even Google has been worried enough to have held an emergency meeting about the machine language model. As it develops, the new model will more than likely have a large impact on search engine optimisation (SEO) and content over the next 12 months.
3. Augmented reality experiences
The significant surge in online shopping due to the pandemic resulted in brands needing to differentiate themselves from their competitors. The use of augmented reality (AR) technology is expected to become more mainstream in 2023, with people wanting to see how products look in their home before they buy them. Some brands have already harnessed this technology, with Ikea being a notable example.
If you are wondering how you can grow your business in 2023 and beyond, have a chat with our friendly team at Engage Web. We’ll be able to develop a digital marketing strategy to help you get more conversions and leads.
- Key takeaways from Google’s latest search reviews update - November 10, 2023
- Mobile-first indexing: what is it, and why has it taken so long? - November 3, 2023
- Google updates structured data understanding - October 31, 2023
