Google has released a brand-new report within Google Search Console, connecting with an existing platform that has been around since 2010.
This new report connects with Google Merchant Centre, which, it has recently been announced, will be redesigned next year to make it easier for e-commerce websites to setup the platform, helping online shops increase their visibility using Google Shopping.
What is Google Merchant Centre?
Google Merchant Centre has been around since 2010, enabling e-commerce sites to increase their visibility in search results by having their products listed in the Google Shopping feed. There are two options when setting up Merchant Centre – you can use free listings or paid listings, with the latter used by Google Ads.
The new report within Google Search Console enables online sellers to increase their sales by ensuring the products they have listed in Google Shopping are visible. With the new report, you’ll also receive notifications if a product no longer appears in Google Shopping. This also enables you to get a warning before products are not shown in search, so that you can better optimise the products to make sure they continue to get impressions from the Google Shopping feed.
The report also allows you to identify opportunities to increase the visibility and clicks through to your products, so that you can enhance your products to show up more clearly in Google.
How can I access the new report?
Firstly, you need to make sure that your Search Console property relates to your Merchant Centre account. You will need full admin rights to the Merchant Centre to set up this connection.
Once you have connected the two platforms together, you’ll then be able to use the new report.
If you don’t currently have access to the new report, you will be able to see it in the next few weeks, as Google is rolling this out gradually.
If you’re looking to increase the sales of your eCommerce website, have a chat with our friendly team at Engage Web to find out how you can use digital marketing to get your products in front of your target market.
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