A question commonly asked by online sellers, and from our own clients here at Engage Web, is “why is there a discrepancy between figures in
Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its
As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an
Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s
When it comes to measuring traffic coming into a website, there are many tools and metrics that can be used, with two of the more
Google Analytics is a tool many webmasters use to record and report on traffic that comes through to a website. By inserting a piece of
Social networking site Twitter has decided to make its analytics access open to the general public, for users to see how other accounts interact with
Earlier this year, Google made Universal Analytics (UA) available as an alternative to its standard analytics offering. For some, the core differences between the two
The importance of meta descriptions is something that many people working in SEO can neglect from time to time. However, an interesting BBC Internet blog
