Google Analytics 4 introduces new update
September 13, 2024
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In a recent update to Google Analytics 4 (GA4), Google announced the addition of benchmarking data to its performance reports.
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Three tips to increase the domain authority of your website
July 24, 2024
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Domain authority (DA), otherwise known as website authority, is a metric used to predict how likely it is for a website to appear in Google’s
Google Analytics 4 to replace Universal Analytics on 1 July
June 28, 2024
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The day that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA) is on the horizon, a whole year after UA properties stopped processing
What are Key Events in Google Analytics 4?
April 24, 2024
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Google has recently announced that it has renamed its ‘Conversions’ in Google Analytics (GA4) to ‘Key Events’.
Can the change in season impact your website traffic?
March 21, 2024
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When the sun is shining, beer gardens are bustling and Brits are stripped down to their shorts and T-shirts, it’s understandable that your website traffic
Should the full title of a blog be included in the page title tag?
March 8, 2024
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Ask any search engine optimisation (SEO) enthusiast, and they’ll tell you that the title tags on your website should be a maximum of 70 characters
Google Analytics 4 launches automated Google Ads report
March 4, 2024
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Google have released a brand new feature to their analytics tool that allows you to access a breakdown of your advertisement’s data.
4 SEO strategies to adopt to improve website performance
February 23, 2024
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Although the digital marketing landscape is always changing, SEO (search engine optimisation) remains vital for any business to succeed online.
Three reasons why your webpage may be struggling to rank
February 22, 2024
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You’ve found a topic to write about, conducted some keyword research, maybe even had a look at what your competitors are doing, and created a
