Knowing where your website visitors are coming from is useful, as understanding how people find you can help you make more informed decisions about where
Google has recently reintroduced the annotation feature in Google Analytics 4 (GA4), allowing users to add notes directly into reports.
A recent study by ZipTie has revealed a significant flaw with Google Search Console (GSC), a free online tool widely used among search engine optimisation
Renamed ‘Key Events’ from ‘Conversions’ earlier this year, key events are specific interactions that users make while visiting your website that you wish to keep
With Google Analytics 4 (GA4), you have the option to set up custom alerts that trigger an email notification whenever there are changes to the
In a recent update to Google Analytics 4 (GA4), Google announced the addition of benchmarking data to its performance reports.
Domain authority (DA), otherwise known as website authority, is a metric used to predict how likely it is for a website to appear in Google’s
The day that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA) is on the horizon, a whole year after UA properties stopped processing
Google has recently announced that it has renamed its ‘Conversions’ in Google Analytics (GA4) to ‘Key Events’.
