What does Universal Analytics offer over its traditional counterpart?

    Posted on September 3, 2013

    Earlier this year, Google made Universal Analytics (UA) available as an alternative to its standard analytics offering. For some, the core differences between the two (more…)

    Posted by Richard Bell

    Tasty meta descriptions feed Google results

    Posted on September 5, 2012

    The importance of meta descriptions is something that many people working in SEO can neglect from time to time. However, an interesting BBC Internet blog post has highlighted just how important they are.

    The effectiveness of meta descriptions is easy to check for (more…)

    Posted by Carl Hopkinson

    Website statistics: What customers don’t do can tell you what they do do

    Posted on March 18, 2011

    Some of the data from your site will tell you what your customers do. When you look even closer however, it will tell you what they don’t do as well. Both are important when it comes to search engine optimisation.

    Spotting what (more…)

    Posted by Carl Hopkinson

    How do I know how many people are looking at my website?

    Posted on November 29, 2010

    google-analyticsBefore you even think about SEO for your website, you first need to know how many visitors your site is getting already, where they’re coming from and what keywords they’re searching on. Without knowing how many visitors your website is getting already how can you even put a value on any SEO services you might get, and how important increased traffic is to you now?

    For example, you may be getting one enquiry per day from your website. You may be happy with that, but if your website is getting 500 visitors per day, then that one enquiry would represent a very poor conversion rate indeed. This would mean that your website needs looking at from a (more…)

    Posted by Carl Hopkinson

    How many visitors does my website need to be successful?

    Posted on August 1, 2010

    Most people consider SEO to be all about rankings. Where your website ranks in certain search engines, for certain keywords, is often considered the most important result from any search engine optimisation campaign.

    This is of course utter nonsense. Where your website ranks for what keywords is only a small part of what SEO is all about. What is more important, for example, is how much traffic you receive from those keywords. There’s no point ranking at the top of Google for a search phrase if nobody is searching for it – it’s like having exclusive rights to a product that no-one wants.

    So, armed with the knowledge that visitors are more important than rankings, how many visitors to your website do you need?

    This is another of those open ended questions unfortunately, as it depends on what your website is, what your conversion rate is like and where your visitors are coming from. For example, if your website (more…)

    Posted by Matt Jones

    How to know when your keywords are wrong

    Posted on July 31, 2010

    When you start a new business, it’s important to first conduct market research into the potential business to see whether it is a viable enterprise. You need to look at the size of the market, the strength of the competition and whether you can make enough profit to warrant the time and effort. You wouldn’t just have an idea and begin the business without any research, as you could be wasting your time flogging a dead horse in what proves to be a very costly mistake.

    So why do so many people do this with their SEO?

    It’s an all too common sight in the field of search engine optimisation to see websites, often promoted by SEO agencies, being optimised for the wrong keywords. Businesses can spend a lot of money, often thousands or tens (more…)

    Posted by Cheryl Mathews

    Facebook Insights

    Posted on April 20, 2010

    When you run a website, whether it’s a blog, a brochure site or an ecommerce website, you can track how many people access your site using stats packages such as Google Analytics. Analytics even tells you what countries your visitors came from, what counties or regions they’re based in and even what towns in some instances.

    What Analytics doesn’t give you however is a breakdown on the age-group of your website’s visitors, and their sex. For this sort of information you’d need your visitors to register on your website and enter their full details – which is rare, and unlikely.

    With Facebook however, when you have a Facebook Fan Page you can get the full details of your page’s fans, the visitors to your page, and their sex and age. This allows you to determine exactly how to cater your offerings to your (more…)

    Posted by Carl Hopkinson

    Facebook Weekly Page Update emails

    Posted on March 19, 2010

    Internet marketing companies have been using Facebook for some time now to further promote their name, brand and the websites of their clients online. One of the best ways to do this is with the ‘pages’ section of Facebook, where you can make a ‘fan page’ for your website, your business, your club or even yourself (if you’re that way inclined).

    Unlike websites however, Facebook doesn’t offer a lot of reporting with these pages, save for the few scant details you get in the ‘insights’ section of each page, which tells you things like how much post interaction you’ve had in the last week.

    This week however Facebook launched a new service where it emailed brief stats to page admins for their Facebook pages. The details came out in a single email, complete with (more…)

    Posted by Carl Hopkinson
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