How can you add other users to your Google Analytics?

Google Analytics is a popular free analytics platform that is used on many websites. Around 28.1 million websites use Google Analytics in total. However, many people are unaware that you can add users to your Google Analytics so that they can also see your website statistics.

Why would you add someone to your Google Analytics?

You may be working with a Digital Marketing Agency, like us at Engage Web, who need to have access to your Google Analytics to track visitors and conversions on your website.

There are currently two versions of Google Analytics: Universal Analytics and Google Analytics 4 (GA4). Universal Analytics is being phased out in July 2023.

How to add users to Universal Analytics

1. Login to your Google Analytics and navigate to your Google Analytics platform:

2. Click on ‘Admin’ on the left-hand side:

3. Then click on ‘Account Access Management’ in the first column:

4. Click the blue ‘+’ button in the top right corner:

5. Then click on ‘Add users’ in the dropdown:

6. Enter the Google Account of the person you need to give access to. This needs to be a Google Account, otherwise you can’t add the person to Google Analytics. Then you need to select what role you’d like to give to the user your adding, and then click ‘Add’ the top right.

You have now added the person to Google Analytics. They should get an email to say they have been given access.

How to add users to Google Analytics 4 (GA4)

1. Login to your Google Analytics and navigate to your Google Analytics 4 (GA4) platform:

2. Then click on ‘Admin’ in the bottom left-hand corner,

3. Click on ‘Account Access Management’ in the first column:

4. Click the blue ‘+’ button in the top right corner:

5. Click on ‘Add users’ in the dropdown:

6. Enter the Google Account of the person you need to give access to, this needs to be a Google Account otherwise you can’t add the person to Google Analytics. Then you need to select what role you’d like to give to the user your adding, and then click ‘Add’ the top right.

If you’re looking to grow your business online, then get in touch with our friendly team at Engage Web.

• About
• Latest Posts

Jonathon Roberts

Jonathon lives and breathes marketing, boasting a degree in Business Management and Marketing Management and a diverse list of experiences both professional and voluntary. Having grown up in the thick of the digital and social media age, he has been quick to dive into online marketing and search engine optimisation in his career and spare time, spanning such fields as academics, local business and sport.

Latest posts by Jonathon Roberts (see all)

• Key takeaways from Google’s latest search reviews update - November 10, 2023
• Mobile-first indexing: what is it, and why has it taken so long? - November 3, 2023
• Google updates structured data understanding - October 31, 2023