Google’s Search Advocate John Mueller recently responded to a Reddit user questioning the importance of alt text in the age of AI (artificial intelligence).
Reviews and testimonials are a great way to brag about the positive things your clients or customers have said
You might think your website holds various purposes for your business and, to an extent, it does.
Artificial intelligence (AI) is proving to be useful in many ways in business.
The homepage is essentially the shop window to your business. It should display exactly who you are, what your business
When you’re looking to write content for your website, you’re effectively starting with a blank canvas. It can be difficult, therefore, to know quite where
Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
A link exchange, or a reciprocal link as it is known in the online marketing world, is the process of two websites agreeing to link
The Hreflang tag is a HTML attribute that specifies the language and target geographical location of a webpage to search engine crawl bots.
