What is a 404 error and why are they so important to fix?
April 1, 2025
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Imagine you read the title of this article, were eager to read and clicked the link, only to be greeted by
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What are pillar pages and how can they help my website rank?
March 24, 2025
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In today’s world, it may come as no surprise that a lot of shopping (nearly 85% in the UK!) is done online. This means that
Is the speed of your website costing you money?
March 20, 2025
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Poor website performance is costly for any business – but estimates suggest that lower performing websites can cost businesses up to 15% of their annual
What is user-generated content, and why does it matter?
March 18, 2025
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User-generated content is, put simply, any form of content that is generated by customers, or “users”, rather than by
What are calls to action and why are they important?
March 17, 2025
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When putting together the content for your website, certain elements are essential. Although some of these elements are easy to identify, some might go slightly
Should you disavow bad backlinks to your website?
March 14, 2025
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There have been mixed opinions amongst the online marketing community over the years regarding whether or not you should disavow bad backlinks pointing to your
What is an SEO audit?
March 7, 2025
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If you own a website, you’ve probably heard of SEO (search engine optimisation), but you may not be familiar with an SEO audit.
Why is my lead magnet failing?
March 5, 2025
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Have you ever spent hours crafting the perfect lead magnet – only to see it collect digital dust, with no downloads and no
The role marketing can play in getting your business exit ready
February 25, 2025
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When it comes to selling a business, the majority of sales fail. Deals can collapse for various reasons – an ineffective broker, issues with the
