The importance of a Frequently Asked Questions page

James Hussey

Having a Frequently Asked Questions (FAQs) page is a great way of being able to answer the commonly asked questions your business receives.

This negates the need of needing to reply to a contact form submission or a phone call/email enquiry. Many people may be reluctant to get in touch with you if they have a question; therefore, a FAQs page or section can allow you to cater to their needs.

You can put together a series of questions that come up when people visit your site. These questions could be surrounding your website itself, your company, your products/services and any other general questions you believe your customers might want to know the answer to.

Developing your FAQs page over time can also be beneficial for the SEO (search engine optimisation) of your site, as it shows your information is current and regularly updated. This also suggests that it is accurate, helping you to become an authority in your industry.

You can include specific keywords or phrases in the question and answer section, which can also be found from general search results.

How should my FAQs page look?

This will all depend on the amount of questions you plan on adding.

Obviously, as time goes on, this number will increase, meaning you might have to change the design further down the line. If you have a large number of questions, and listing them all at the same time will make the page length enormous, then it might be a good idea to categorise them. This makes it a bit easier to consume, and visitors can search for the specific category they need help with.

However, if you are aiming for 20 or less, presenting them in a list or grid will be suitable. Typically, your page should have a list of questions that expands to show the answer when someone clicks on it, as this will allow for a cleaner design, making it easier for the user to find what they’re looking for.

For more information on all things content and SEO, get in touch with the expert team at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

The importance of a Frequently Asked Questions page