How reviews and testimonials build your online reputation

James Hussey

Reviews and testimonials are a great way to brag about the positive things your clients or customers have said about you.

These can essentially be used as evidence that what you claim to provide is true, encouraging new users to buy your product or service. Reviews can build immediate trust between you and your audience, further enhancing a positive brand reputation.

Here are some good common practices to ensure you are getting the most out of your reviews:

Optimise your Google Business profile

This is a great hub of information surrounding your business. Ensuring this has all the relevant information necessary is key as it will show that your content is reliable and current. There is also a reviews section which you can use to encourage people to leave reviews for you.

Request reviews from your customers

It is important to encourage your customers or clients to provide testimonials for you to use. You can do this by directing them to your Google Business profile or even social media pages. You could even offer incentives to do so such as discounts or freebies.

Respond to all reviews

Responding to reviews shows that you are acknowledging them. Regardless of whether they are good or bad reviews, it is important to respond to them as it will show potential clients that you are taking in both positive and negative feedback.

Utilise social media reviews

Social media is a hugely effective tool for marketing in today’s world. Therefore, building a presence and reputation on social media platforms is vital. You should focus on one or two platforms and give clients the option of where they would prefer to leave a review. This should give you a much more positive online presence.

We know exactly what it takes to make a business as trustworthy as possible for its audience. Reach out to Engage Web today if you’d like to benefit from our specialist marketing support.

About
Latest Posts

James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

How reviews and testimonials build your online reputation