In any city there is a wealth of businesses, small and large, using search engine optimisation (SEO) – and Liverpool is no exception. However, wherever you are located, your competitors offline are not the same as the firms you are competing with online. Thanks to the world of Internet marketing, a whole new customer base has opened up and your Liverpool business website must appear in the right places and, more importantly, attract the right visitors.
Even if a product or service is only available within a certain radius of the company’s base, firms in Liverpool face competition from businesses on the Wirral and Cheshire, as well as those in the city centre and the surrounding Merseyside area. Nationally, Liverpool firms compete with businesses in Manchester, London and any number of UK cities. When it comes to generating business from those looking online, great web design is not enough if potential customers cannot find your website.
Whether it is an SME or a large corporation, many Liverpool firms need SEO to get results. Of course Internet marketing is not just restricted to search engine optimisation and should not be just about ‘Liverpool’ keywords – great Internet marketing is about usable web design, attractive copywriting, social media and more; all of which should be used in the right mix for your Liverpool company in terms of size, product and budget to gain the best return on your investment.
Located locally on the Wirral, at Engage Web we can provide the right level of services, including search engine optimisation, to any Liverpool company looking for Internet marketing to suit their budget.