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  • Facebook changing the way news is consumed

    Posted on October 31, 2014

    The newsfeeds of Facebook are impacting and changing the way that social media subscribers access and consume topical stories. The algorithms implemented by the social media platform mean its users are fed news that is specific to their interests and needs. A Facebook spokesperson, however, explained that the site doesn’t see itself as a news […]

    Posted by Alan Littler
  • Latest

  • Facebook business strategy to undergo facelift

    Posted on October 30, 2014

    Facebook has announced a revamp and rename of its Preferred Marketing Developer programme, part of which will see Facebook’s partners reorganised by their areas of strength. The renaming, to Facebook Marketing Partners, is due to happen early next year. The social media giant is ever evolving, and this change will see internet marketing experts gain […]

    Posted by John Murray
  • Teenagers leave Facebook for Instagram and Twitter

    Posted on October 29, 2014

    A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of teenagers using Facebook. The findings support a previous survey, which claimed that less than 50% of teens use Facebook, whereas more than 75% use photo-sharing platform Instagram and around […]

    Posted by Alan Littler
  • Pinterest moves closer to introducing its advertising product to all business users

    Posted on October 28, 2014

    After successful beta testing of its Promoted Pins offering, it appears that the visual social media platform will soon expand the ad service. Pinterest enrolled a small number of businesses to trial the facility in May, and as the service proved more and more popular, the social network invited a number of additional companies to […]

    Posted by Alan Littler
  • Features

  • Playing the game of attracting web traffic

    Posted on July 18, 2014

    As well as being the biggest source of information mankind has ever seen, it’s important to remember that the Internet is a lot of fun, too. How often have you found yourself tapping away games like Flappy Bird and Candy Crush when you have something better to do? It’s no surprise that so many businesses […]

    Posted by Sam Kenney
  • Learnings from SAScon 2014 – Day One (5th June)

    Posted on June 6, 2014

    My role in the Content Team at Engage Web means I know what sort of content we need to produce and why we do it, but not so much about how it converts into website hits, return visits and, ultimately, sales. As a writer and editor, I love media and communication, but this is often […]

    Posted by John Murray
  • How to trace a fake Facebook account

    Posted on May 1, 2014

    Since the creation of the Internet, websites have been used to carry on the much practiced offline technique of bullying. What used to happen face-to-face, and in school playgrounds, now takes place online on websites such as Twitter and Facebook. The problem is that children today are very well versed in technology, having grown up […]

    Posted by Darren Jamieson
  • Social media

  • Facebook changing the way news is consumed

    Posted on October 31, 2014

    The newsfeeds of Facebook are impacting and changing the way that social media subscribers access and consume topical stories. The algorithms implemented by the social media platform mean its users are fed news that is specific to their interests and needs. A Facebook spokesperson, however, explained that the site doesn’t see itself as a news […]

    Posted by Alan Littler
  • Facebook business strategy to undergo facelift

    Posted on October 30, 2014

    Facebook has announced a revamp and rename of its Preferred Marketing Developer programme, part of which will see Facebook’s partners reorganised by their areas of strength. The renaming, to Facebook Marketing Partners, is due to happen early next year. The social media giant is ever evolving, and this change will see internet marketing experts gain […]

    Posted by John Murray
  • Teenagers leave Facebook for Instagram and Twitter

    Posted on October 29, 2014

    A survey undertaken by investment bank Piper Jaffray has revealed that over the past half year, there has been a significant reduction in the number of teenagers using Facebook. The findings support a previous survey, which claimed that less than 50% of teens use Facebook, whereas more than 75% use photo-sharing platform Instagram and around […]

    Posted by Alan Littler
  • Search

  • SEOs and Google have evolved

    Posted on October 9, 2014

    Not long ago, search engine optimisation was seen as a black art. Virtual magicians would delve into the secret vaults of Google’s rankings system and improve their clients’ positions in these lists. Indeed, this may have been the case but as Google has matured, so have those SEO magicians. Search engine optimisation is no longer […]

    Posted by Alan Littler
  • Google improving tools to measure ad impact

    Posted on October 6, 2014

    Internet giant Google has highlighted positive early results in its latest drive to attract brand advertisers, with one of the company’s ad specialists calling its new measurement tools industry ‘game changers’. Adverts appearing on the Google-owned streaming site YouTube have so far failed to meet the high expectations of financial experts – in spite of […]

    Posted by Richard Bell
  • Google to launch customisable smartphone

    Posted on October 2, 2014

    Google has yet another ambitious development in the pipeline. Called Project Ara, it will allow users to build their own smartphones by connecting components themselves. There are still many questions that have been left unanswered by the Californian enterprise, but it is believed that users would be able to add or remove modules to the […]

    Posted by Alan Littler
  • Infographics

  • Brew Cards Infographic, updated rules

    Posted on October 22, 2014

    Two years ago we produced our first ‘brew cards’ infographic, to help explain the complex rules we have here at Engage Web for brew making in the office. Over time our rules have evolved and grown, partly to make the selection process more exciting and partly to counter for the rule-bending shown by our project […]

    Posted by Darren Jamieson
  • The growing importance of infographics

    Posted on August 30, 2013

    In a world saturated with adverts, stories and statistics, and with the internet only a mere click away, there is a real danger of consumers being overloaded – trawling through so much information can be monotonous. A well-designed infographic, however, can set companies apart from their competitors and should also enhance brand awareness. So many […]

    Posted by John Murray
  • Content Engagement Infographic – how people engage with your website

    Posted on August 12, 2013

    As a result of the many different ways people can engage with your website we decided to produce this (slightly disturbing) infographic showing how your website can stimulate the ‘share cortex’ of the brain. Social media is such an important part of Internet marketing these days you need to take advantage of it to make […]

    Posted by Darren Jamieson
  • Company News

  • Engage Web returns to NEC franchise show

    Posted on September 8, 2014

    ELLESMERE PORT, SEPTEMBER 4TH, 2014 – Leading online marketing company Engage Web will once again be setting up shop at Birmingham’s National Franchise Exhibition to help with the search engine optimisation (SEO) needs of businesses all over the UK, following a successful showing at the event last year. The experts at Engage Web specialise in […]

    Posted by Tom Evans
  • Engage Web takes part in annual Team Building Day

    Posted on June 30, 2014

    Cheshire, UK, June 30, 2014 – Ellesmere Port-based internet marketing company Engage Web headed to Inglewood Manor in Ledsham on June 27 for a day of stimulating mental and physical challenges that combined teamwork and problem solving. The company – which specialises in search engine optimisation and content provision overseen by journalist-trained editors – is […]

    Posted by John Murray
  • Engage Web features in The Franchise Magazine

    Posted on May 20, 2014

    Engage Web features in the latest issue of The Franchise Magazine, a specialist magazine for the franchise industry. Our feature spread is on pages 130-131, and details how franchisors can benefit from online marketing through our bespoke franchise product, FranchiseXcel. The full article, written by Lianne Wilkinson, can be read below. Make waves with your […]

    Posted by Darren Jamieson
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