SmartChoice Dental Construction is a specialist dental construction company that helps practices across the UK create, improve and maintain high-quality clinical spaces.
From full practice builds and surgery refurbishments to equipment installations, cabinetry, radiation protection and ongoing maintenance, their team brings together practical building experience with a deep understanding of the dental sector.
SmartChoice Dental Construction came to Engage Web looking for a complete website redesign that would better support its growth plans and improve lead conversion. The website also needed to do a better job of reflecting where the business creates the most value.
We designed a new ecommerce website that leaned more heavily into SmartChoice’s services than the previous version. Rather than presenting the business as mainly product-led, the new site was built to showcase the company’s full range of dental construction services, with stronger emphasis on case studies, blog articles and clear calls to action.
To support lead generation, the enquiry form was connected directly to SmartChoice’s CRM, Monday.com. This meant that every form submission created a lead for the team to follow up, helping to keep enquiries organised and reducing the risk of opportunities slipping through the cracks. A neat bit of behind-the-scenes work, but one that makes a real difference when new enquiries start coming in.
The new design uses a clean mono blue colour scheme, giving the site a confident and consistent feel while helping buttons and key headings stand out clearly against the white background. This was paired with a modern, light font that remains easy to read across larger blocks of content.
For the ecommerce side, we improved the way customers browse and filter products across the shop pages, making it much easier to narrow down relevant options. Many products also include multiple variations and add-ons, with custom-coded functionality built specifically around SmartChoice’s needs. The result is a site that gives services the spotlight while still keeping the shop useful, searchable and easier to navigate.
With the refreshed design and stronger calls to action, the site feels more purposeful, more professional and much better aligned with the business. Most importantly, the client was happy with their new website; always a lovely box to tick.
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