The BBC has recently announced its “Project Songbird”, a new text-to-speech tool for its digital sites that will provide users with a new experience when consuming (more…)
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The BBC has recently announced its “Project Songbird”, a new text-to-speech tool for its digital sites that will provide users with a new experience when consuming (more…)
Posted by Emily Jones
Something we come across occasionally while editing copy at Engage Web is a sentence that begins with a capital letter and ends with a full stop, but it doesn’t quite function as a sentence. Usually, this is because it’s what we refer to as a (more…)
Posted by John Murray
All businesses exist to address a need and solve a problem. A barber solves the problem of people having too much hair, a greengrocer solves the problem of having no fruit or vegetables, and a web design and internet marketing company solves the problem of (more…)
Posted by John Murray
What is a blog? Well, according to the Cambridge Dictionary, the official definition of a blog is: (more…)
Posted by Emily Jones
“Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)
Posted by John Murray
Whenever you write web copy, you need to put yourself in the position of the reader. What question or objections might they have about your product or service? Ideally, it’s best if you can answer them in the copy itself rather than (more…)
Posted by John Murray
To some, the word might create a feeling of dread, and for others who thrive on time pressure, anticipation. Whether good or bad, and in whatever context – be that an (more…)
Posted by Emily Jones
It’s often said than in sales, a sure sign of a rookie marketer is that all they talk about is what their product is and what it does. They’ll tell us (more…)
Posted by John Murray
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