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    Content:

    What is the BBC’s “Project Songbird”?

    Posted on November 24, 2020

    The BBC has recently announced its “Project Songbird”, a new text-to-speech tool for its digital sites that will provide users with a new experience when consuming (more…)

    Posted by Emily Jones

    What is a sentence fragment?

    Posted on November 16, 2020

    Something we come across occasionally while editing copy at Engage Web is a sentence that begins with a capital letter and ends with a full stop, but it doesn’t quite function as a sentence. Usually, this is because it’s what we refer to as a (more…)

    Posted by John Murray

    Why does storytelling work in sales copy?

    Posted on November 2, 2020

    All businesses exist to address a need and solve a problem. A barber solves the problem of people having too much hair, a greengrocer solves the problem of having no fruit or vegetables, and a web design and internet marketing company solves the problem of (more…)

    Posted by John Murray

    Blogging for businesses: all you need to know

    Posted on October 26, 2020

    What is a blog? Well, according to the Cambridge Dictionary, the official definition of a blog is: (more…)

    Posted by Emily Jones

    What is “teaser copy” and how should you use it?

    Posted on October 22, 2020

    “Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)

    Posted by John Murray

    How to “pre-empt” objections in web copy

    Posted on October 16, 2020

    Whenever you write web copy, you need to put yourself in the position of the reader. What question or objections might they have about your product or service? Ideally, it’s best if you can answer them in the copy itself rather than (more…)

    Posted by John Murray

    Why should you use deadlines?

    Posted on October 13, 2020

    To some, the word might create a feeling of dread, and for others who thrive on time pressure, anticipation. Whether good or bad, and in whatever context – be that an (more…)

    Posted by Emily Jones

    What’s the difference between features and benefits?

    Posted on October 9, 2020

    It’s often said than in sales, a sure sign of a rookie marketer is that all they talk about is what their product is and what it does. They’ll tell us (more…)

    Posted by John Murray
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