Google’s helpful content goal hits roadblock

Luke Meredith

Despite the anticipation and excitement surrounding Google’s new helpful content update from search engine optimisation (SEO) content creators, figures within the search engine have provided some concerning updates regarding the current state of the algorithm change.

The update, which promised to deprioritise so-called ‘unhelpful’ content that often serves to mislead users, was designed to promote relatable and engaging content. However, high-ranking Google officials such as Danny Sullivan and John Mueller have been keeping people up to date, noting that users are yet to experience the update’s desired results.

Tweeting about the update, Sullivan said “Update isn’t done”, reassuring users that the process is not a quick-fix issue. Additionally, Mueller asked people to give the changes a bit more time, arguing that “Updates don’t necessarily mean a big giant shift”. However, these reassuring messages have not helped to calm the moods of content creators who were expecting the update to bring considerable changes to Google’s search engine results. With Google leading users to believe that the helpful content update would mark a major change to their algorithm, it is understandable that many people aren’t too impressed.

Sullivan continued by suggesting that the helpful content update is one of Google’s more important algorithm overhauls and that SEO content producers need to give it some time before coming to any drastic conclusions.

Despite Google’s relaxed pleas, updates of this nature that alter search rankings can play a part in the performances of businesses throughout a wide variety of industries. Ranking high on Google is a crucial goal for so many companies, meaning transparency from Google regarding its search engine’s content preferences is important.

Even with transparency from Google, it can be hard to gain a high ranking on the search engine. However, Engage Web can make this process easier and less stressful for you. We specialise in a wide range of SEO services that can help your website perform well on Google’s search results. Get in touch with our team today to see how we can help you.

About
Latest Posts

Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.