Common content writing mistakes to avoid

Luke Meredith

Writing content for your own business’ website doesn’t sound like it should be too difficult. After all, you know better than anyone else what it is you do, right? Well, while that may be the case, there are a number of important points to remember if you want to take on the task of writing your website’s content. Here are a few common mistakes that you should avoid when it comes to writing content.

Not identifying your target audience

If you fail to properly identify your target audience, your writing can easily come across as aimless and unrelatable. Before you worry about what you say, it’s important to establish who exactly it is that you want to reach with your content. Once you’ve identified this, you can adjust the tone and style of your writing to attract the people that you wish to reach.

Being too technical

An easy way to alienate your audience is by confusing them with unfamiliar jargon and phrases that they simply will not understand. While it is important to come across as knowledgeable, this can be done without alienating your audience and potentially driving them away from what you are saying.

No call-to-action

What’s the point of writing your content if there’s no chance of anybody investing with your business at the end of it? If you don’t encourage your reader to look further into your company’s services, it’s almost certain that they won’t. You’ll find that some of the absolute best writers will never fail to finish their content with a call-to-action that spurs on readers to look further into their services.

Content writing is not always the walk in the park that many people believe it to be. While many business owners think that they can easily do it themselves, it is often the case that your content needs are best left in the capable hands of a professional team. At Engage Web, producing immersive content for our clients is our bread and butter. If you’d like to see what all the fuss is about, give us a call or get in touch to see how we can help you out.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Common content writing mistakes to avoid