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Christmas Marketing

How to get your seasonal content right

Christmas Marketing

How to get your seasonal content right

As we’re coming up to some of the most important periods and holidays of the year from a marketing perspective, it’s important to ensure that your content strategy is ready for the fourth quarter of 2022.

Many companies and sectors find that the last few months of the year are their bread and butter in terms of revenue. However, when it comes to your business’s content strategy, it’s all about staying in tune with what your audience truly wants.

While it can be tempting throw all your proverbial content eggs in one seasonal basket, whether that be Halloween, Black Friday or Christmas, you must consider whether this is truly necessary for your business. Of course, nobody can blame a fancy dress store, for example, if they focus the majority of their marketing efforts towards the Halloween period. Would it be a clever idea for the same fancy dress store to spend the same amount of time and resources promoting Dracula costumes in early December? Probably not.

Equally, using seasonal content to your advantage is not necessarily a simple task that will certainly increase revenue. Seasonal campaigns require thorough planning and unique execution. If seasonal content is important for your business, it’s highly likely that it’s important for your competitors too. Therefore, you must ensure that your marketing campaigns are more engaging, more recognisable and more attractive for your customers.

Having a clear idea of your goals and how you wish to achieve them will make it much easier for these goals to be realised. At Engage Web, we have a crew of content-driven experts who specialise in helping clients to accomplish their marketing targets, in both targeted seasonal periods, as well as all-year round. Give us a call today if you’d like to see what we can do for your business’s content needs.

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