Should a sentence always start with a capital letter?

    Posted on January 5, 2021

    From as soon as we start writing, we are told that the first letter of a sentence should always be capitalised, but just occasionally, is it OK to (more…)

    Posted by John Murray

    Six features your “About Us” page should have

    Posted on January 4, 2021

    With your website acting as the front window of your business, you need to ensure that the right messaging and branding comes across to its visitors. First impressions count, especially as (more…)

    Posted by Andrew Waterhouse

    How to change a news story’s angle to suit your audience

    Posted on December 3, 2020

    Something we have plenty of experience in here at Engage Web is finding relevant news stories for our clients’ industries. The process usually starts by visiting sources we know to be reliable and searching Google News for (more…)

    Posted by John Murray

    What is the BBC’s “Project Songbird”?

    Posted on November 24, 2020

    The BBC has recently announced its “Project Songbird”, a new text-to-speech tool for its digital sites that will provide users with a new experience when consuming (more…)

    Posted by Emily Jones

    What is a sentence fragment?

    Posted on November 16, 2020

    Something we come across occasionally while editing copy at Engage Web is a sentence that begins with a capital letter and ends with a full stop, but it doesn’t quite function as a sentence. Usually, this is because it’s what we refer to as a (more…)

    Posted by John Murray

    Why does storytelling work in sales copy?

    Posted on November 2, 2020

    All businesses exist to address a need and solve a problem. A barber solves the problem of people having too much hair, a greengrocer solves the problem of having no fruit or vegetables, and a web design and internet marketing company solves the problem of (more…)

    Posted by John Murray

    Blogging for businesses: all you need to know

    Posted on October 26, 2020

    What is a blog? Well, according to the Cambridge Dictionary, the official definition of a blog is: (more…)

    Posted by Emily Jones

    What is “teaser copy” and how should you use it?

    Posted on October 22, 2020

    “Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for a FREE gift!” or “Open NOW for your free sample!” With post often easy to identify as marketing, the idea is to get you to (more…)

    Posted by John Murray
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