Having an optimised Google Business Profile is essential for any company trying to create a strong online presence.
This allows you to give viewers a breakdown of your business including images, a short description, where you are located on a map, your contact details, a link to your website and social media, opening times, reviews and even a section where you can answer any FAQs.
However, it may seem like they are only relevant to those in the local area, which could lead people to question if they are a benefit or a hindrance to companies trying to reach a wider audience.
There is a simple answer to that question, as local SEO (search engine optimisation) doesn’t just pertain to the use of a Google Business Profile.
Google will use different algorithms for different searches based on whether the search query has local intent or not. If Google decides the search does have local intent, then it will display the local algorithm, which shows the Google Business Profile. However, if Google decides a particular search doesn’t have local intent, the profile will not be displayed, as it is not relevant to these types of search queries.
Local and traditional SEO are not mutually exclusive, so your business can reap the benefits of both without having to worry about one disrupting the other.
Therefore, if you are a business that currently operates nationwide, or are looking to begin to, you do not need to worry about your Google Business Profile becoming a hindrance to your SEO on a nationwide scale.
For any queries relating to the world of SEO, get in touch with the team at Engage Web today.
- You’re wasting your budget with these email marketing mistakes! - September 3, 2024
- How to improve your website’s bounce rate - August 27, 2024
- The importance of mobile compatibility in web design - August 20, 2024
