Facebook releases new resources suite for “social good”

    Posted on December 9, 2020

    Facebook has recently launched a wealth of new resources as part of its Facebook for Business site, aimed at helping businesses with social change. (more…)

    Posted by Emily Jones

    What’s Facebook’s latest multichannel tool?

    Posted on December 2, 2020

    On Monday, Facebook announced on its official blog that it had acquired the customer relationship management (CRM) platform Kustomer. (more…)

    Posted by Emily Jones

    How to avoid tweeting from the wrong account

    Posted on November 23, 2020

    Last week, an embarrassing incident involving the Instagram account of none other than Pope Francis showed how uncomfortable it can be if certain social media actions are performed from an inappropriate (more…)

    Posted by John Murray

    Facebook’s new web hosting service – what’s the catch?

    Posted on October 28, 2020

    Facebook has announced plans to launch a new website hosting service – for free.

    The social media giant has been working hard as of late to increase its appeal for business customers – last week, I wrote about its expansion into the world of ecommerce with new business tools for WhatsApp. The announcement of a hosting service, however, is perhaps the most significant of its newly planned developments.

    Facebook released a statement on the new hosting service on its blog:

    “Businesses have varying technology needs and want choice in the companies they work with to host and manage customer communications, particularly with remote work increasing. Which is why over the coming months, we plan to expand our partnerships with business solution providers we’ve worked with over the last two years.”

    In a statement released by TechCrunch, Facebook also announced that the new hosting service would be free, setting itself as a rival to existing platforms like GoDaddy and Wix. With its name established worldwide, its huge data centre collection and its vast experience in online infrastructure, many businesses may find this new service an enticing option.

    Now, it’s true – a free website indeed sounds like a great deal. However, there are a number of reasons why businesses should proceed with caution and steer away from this road. The most alarming reason of all is that you would be handing over control of your online business to a company notorious for changing its algorithms at the drop of a hat.

    This has been seen many times before with Facebook Pages. Around 2013/14, its algorithm infamously changed, leaving pages around the world seeing a dramatic decrease in organic engagement. Nowadays, with further algorithm changes, pages with thousands of likes struggle to reach even 10% of their followers without the aid of paid ads. This has also been seen on its Instagram platform, with many ‘influencers’ and businesses struggling to get engagement on their content.

    What’s to stop Facebook doing the same with this new website hosting service? Nothing!

    At first, this likely wouldn’t be the case. In fact, many business owners may have a great experience with the platform and see high volumes of traffic to their website. However, once the platform becomes in widespread use, there is every likelihood that Facebook will introduce paid features around a similar time to an algorithm change, with those who choose to only use the free features seeing no business coming in.

    At Engage Web, we won’t be taking this risk with our clients, and strongly advise businesses to invest in quality, time-tested platforms like WordPress for their online business. If you’re in need of an effective website, or website hosting, that will set you up to bring in business, contact our team today.

    Posted by Emily Jones

    New business tools announced for WhatsApp

    Posted on October 27, 2020

    Facebook has announced increased investment into ecommerce with its messaging platform WhatsApp. (more…)

    Posted by Emily Jones

    How to run a competition on Facebook

    Posted on October 5, 2020

    With both your website and social media campaign, it’s important to keep producing high-quality content that readers and followers will engage with. However, one of the surest ways to gain interaction is to (more…)

    Posted by John Murray

    Yes, you can still ‘poke’ people on Facebook!

    Posted on September 28, 2020

    Remember ‘poking’ on Facebook? What was that all about? More importantly, can you still do it?

    I started asking myself these questions when I discovered that today is International Poke Day. Sadly, further reading has revealed that the ‘poke’ being celebrated today is actually pronounced ‘poh-kay’, and is a Hawaiian dish consisting of raw fish and condiments. Still, these theme days are open to interpretation and wordplay, and when it comes to using a hashtag, pronunciation doesn’t matter a great deal.

    So, what was ‘poking’?

    If you’re a relative newcomer to Facebook, or are too young to remember its early years, you might have missed out on the whole ‘poking’ phenomenon.

    Over time, Facebook has become a place for sharing news, and some would argue it has taken on the role of being a publisher. However, its roots lie in helping friends to communicate and tell each other what they’re up to. Initially, every status update posted on Facebook had to begin with “[Your name] is”, so the site wasn’t well set-up for simply sharing an article like many users do now. You would have to say something grammatically awkward and contrived like “John is wanting you to read this article”.

    When Facebook began to grow massively in the mid-to-late ‘00s, a lot of emphasis was placed on how many ‘friends’ you had, and casual chatting while on the site was commonplace. The ‘poke’ was basically just a way to get other Facebook users’ attention, send them a notification and say “I’m online”.

    The social element of Facebook is still there, of course, but as the site has developed into a news platform and powerful business tool, the idea of ‘poking’ has seemed a little pointless and dated. As such, Facebook has taken the option off your profile and hidden it from clear sight.

    You can still do it, though!

    So, how do you ‘poke’ on Facebook?

    If you want to ‘poke’ someone, just follow the below steps:

    1. In the main search box on Facebook, type in ‘pokes’
    2. Select the first result you see, which should be ‘Pokes’ and will invite you to “poke your friends and see who has poked you”
    3. When you click it, you should then see a list of ‘Suggested Pokes’ and a ‘Poke’ button next to each name, complete with a picture of a poking finger. If your intended ‘pokee’ is not on the list, you can search for them among your friends.

    The first person Facebook is suggesting I should ‘poke’ is my mother-in-law. I think I’ll pass!

    Why ‘poke’ someone?

    In 2020, I suppose the main reason to ‘poke’ a friend on Facebook is for nostalgia. Maybe you and a Facebook user regularly used to ‘poke’ one another back in the day, so what better day than today to ‘poke’ for old times’ sake?

    Perhaps if you have business contacts on Facebook and you’re waiting for a response from them, one novel way to get their attention could be to give them a ‘poke’. This will drop them a notification, which you’re probably best following up with a message.

    With some imagination, almost all theme days can be used for social media marketing, and we have a Facebook Marketing Community group you can join. Here, we regularly share ideas on how all businesses can make use of novelty days, so it’s well worth ‘poking’ your nose into!

    Posted by John Murray

    Four reasons why Apple’s privacy update won’t kill Facebook Ads

    Posted on September 17, 2020

    Yesterday saw the release of Apple iOS 14 operating system, with a new feature that might provide piece of mind to privacy-minded users, but has caused some concern to Facebook – not to mention businesses that (more…)

    Posted by John Murray
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