The average daily number of people that used Facebook grew to two billion at the end of last year, a growth that sees around a quarter of the world’s population using the platform each day.
Meta, Facebook’s parent company, has faced mounting economic pressure in the last couple of years amid struggles with rising costs and falling advertising sales. However, Meta shares increased more than 15% after the news of an improving economic situation at the company.
Facebook’s daily user numbers have hovered just below two million for a while prior to the recent breakthrough in December. In 2021, however, Facebook saw its first ever dip in daily active users, although it has since recovered from this, with December being the first time that the platform has hit the two billion milestone. In comparison, Elon Musk has reportedly announced that Twitter has around 259 million daily active users, highlighting the sheer scale of Facebook’s social media dominance.
Meta CEO Mark Zuckerberg suggested that the company was focusing on cutting costs in 2023. Meta’s revenue has fallen 4% year on year to $32.2bn, although this was still a better result than many industry insiders had predicted.
Looking forward, Zuckerberg suggested that Facebook would look to capitalise on the ever-growing popularity of its short-form video product Reels, which may have helped to contribute to the platform’s historic growth in recent months, despite Meta still currently losing money on the feature.
Facebook Reels are an increasingly popular form of social media content for creators of all sizes. Given Facebook’s mammoth number of daily users, it is a great idea to take advantage of Reels to share the content you want to reach your target audience with.
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