SEO Advice

The real cost of avoiding SEO

There’s an excuse for everything – from why we didn’t go to the gym, to why we still haven’t updated the company website since 2015. But few excuses cost businesses

October 21, 2025 No Comments

Artificial Intelligence

Is AI content dominating the internet?

A new report on search results has revealed that over half of all new articles on the internet are generated by artificial intelligence (AI).

October 20, 2025 No Comments

Google

Google set to give direct guidance on how to improve business listings

Google Business users have noticed that the platform has begun offering an updated Insights experience for certain accounts, providing dynamic suggestions directly from

October 17, 2025 No Comments

SEO Guides

What is the difference between AEO and GEO?

Answer engine optimisation (AEO) and generative engine optimisation (GEO) are the latest additions to

October 16, 2025 No Comments

GEO

Voice, visual and local search: how GEO is rewriting the rules of local SEO

Voice and visual search are no longer futuristic buzzwords; they’re the new frontline of

October 15, 2025 No Comments

Marketing Advice

UK regulator may force changes to Google Search

Google may soon have to change how its search engine works in the UK, after a major decision by the Competition and Markets Authority (CMA).

October 14, 2025 No Comments

Marketing Advice

What is answer engine optimisation (AEO?)

Answer engine optimisation (AEO) is an online marketing strategy that focuses on optimising content on a website to increase visibility in answer engines.

October 10, 2025 No Comments

Artificial Intelligence

Google testing waters with AI generated descriptions

Google has begun its rollout of testing how websites are presented in search through AI (artificial intelligence)- generated descriptions.

October 9, 2025 No Comments

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