OpenAI are upgrading their AI (artificial intelligence)-powered chatbot, ChatGPT, with knowledge panels and top stories, making its responses more visually appealing and user friendly.
In a recent article, the AI-giant explained:
“Responses in ChatGPT are now more visual and easier to scan. For everyday questions, responses may include at-a-glance visuals.”
Similar to the structured results seen on Google’s search engine results page, these features make information easier to scan, allowing users to quickly access key facts, summaries and headline stories at a glance.
OpenAI say a wide variety of topics can now be presented in this visual format, covering people, places, products and ideas.
By combining traditional text answers with more visual elements, this creates a more engaging, search engine-style experience within ChatGPT.
What does this mean for online business owners?
For online businesses, these updates offer a positive opportunity to increase visibility.
Knowledge panels increase your chances of appearing prominently in AI-powered results, highlighting key information quickly.
The ‘top stories’ feed can provide additional ways for content to be discovered, away from the more traditional search engines. This feed will surface trending content directly within ChatGPT, putting your business in front of users actively seeking information.
Visual panels make it easier for users to scan and absorb information, which can lead to higher levels of engagement. This update highlights the importance of publishing high-quality, clear and relevant content on your website.
Businesses that optimise for traditional search engines such as Google and Bing, as well as AI-driven tools like ChatGPT, will be best placed to reach audiences wherever they are searching for information.
Need help increasing the visibility of your website? Get in touch with the team at Engage Web to find out how we can help!
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