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Grim Reaper 1

Will Twitter Spaces kill off Clubhouse?

Grim Reaper 1

Will Twitter Spaces kill off Clubhouse?

The recent upsurge of audio streaming has caused a rivalry between the upcoming live chat app Clubhouse, and the renowned social networking service Twitter.

Last year, Twitter announced its new feature – Spaces, a platform that allows you to connect to other social networkers by hosting or participating in live audio conversations. Twitter has been publicly testing and building Spaces based on users’ feedback since December 2020 to ensure users have the best experience in audio streaming. Twitter’s full public launch last week now allows anyone with over 600 followers to host their own room in Spaces. Twitter explained in a blog post:

“…these accounts are likely to have a good experience hosting live conversations because of their existing audience.”

But how does this compare to Clubhouse?

Clubhouse, the audio streaming app used by business entrepreneurs Elon Musk and Mark Zuckerberg, hosts live talks across large audiences, similar to podcasts. At first glance, Spaces and their top competitor, Clubhouse, are similar in their approach to audio streaming.

However, since the full launch of Spaces, some users have turned to Twitter to express their thoughts between the two, strongly favouring Spaces over Clubhouse. Here’s one of the many tweets:

So what does this mean for Clubhouse?

The future is unknown for Clubhouse as Spaces is still rather new to the table, but we suspect that the power of Twitter will soon overshadow any other audio streaming network available online.

Could this be a repeat of Twitter’s memorable shutdown of their own video hub, Vine? In 2016, Twitter took the top spot as the social network for looping videos shorter than 6.5 seconds, but only after shutting down Vine to gain a larger response from its new short video feature.

Twitter Spaces integrates new aspects into businesses’ online marketing strategies through hosting discussions on trending topics or gaining more detailed customer feedback. If you want to find out more about how you can use Twitter or other social media platforms to promote your business to a wider audience, call a member of the Engage Web team today.

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