Engage Web Lucy Cornelissen, Author at Engage Web

Is Facebook threatened by Apple’s new announcements?

Posted on June 10, 2021

On Monday, Apple held its annual Worldwide Developers Conference (WWDC), where the company showcased its new releases and updates set (more…)

Posted by Lucy Cornelissen

My experience at Engage Web

Posted on June 8, 2021

After four weeks of work placement at Engage Web, I am all of a sudden on my last day. The resources and experience Lianne, Darren, and the team at Engage Web, have provided has been (more…)

Posted by Lucy Cornelissen

Google releases June Core Update

Posted on June 7, 2021

Search engine Google recently announced the rollout of its June 2021 Core Update. However, this time, we can expect two core updates in close succession, as Danny Sullivan, Google’s search liaison, announced on Twitter that a July core update will also be (more…)

Posted by Lucy Cornelissen

“Cookie banner terror” creates data protection concerns

Posted on June 3, 2021

Privacy group noyb.eu is currently attempting to propose up to 10,000 complaints against unclear opt-out options on cookie notices on multiple firms’ sites, claiming that they are violating General Data Protection Regulation (GDPR) guidelines.

Noyb, short of “none of your business”, is a privacy collective advocated by Max Schrems. The apparent “cookie banner terror” involves hundreds of companies making it deliberately difficult for users to opt-out of being tracked from site to site in a third-party advertising tracking strategy. Many websites encourage user consent by altering the design of the cookie banner, often highlighting “accept all” in big, green font, or making it awkward for users to change privacy and data protection settings.

Noyb stated:

“…by law, users must be given a clear yes/no option. As most banners do not comply with the requirements of the GDPR, noyb developed a software that recognizes various types of unlawful cookie banners and automatically generates complaints.”

Noyb’s automated system has already submitted 560 draft complaints, 81% of which were to do with not offering a “deny” option for website cookies on the initial banner, instead hiding it in a secondary page. Noyb stated another 90% failed to provide an easy way to revoke consent and 73% used misleading colours to confuse users into accepting the terms. Companies are given up to a month, after receiving the complaint, to respond and change their software settings to comply with GDPR law. If ignored, the company could risk a fine of either £17.5m or 4% of their global revenue.

Could GDPR be clearer?

GDPR is all about the protection of personal data of EU citizens, forbidding that data to be used by third parties without consent and giving citizens greater control over their personal information and protection options. GDPR’s guidelines dictate that users should be given a “yes” or “no” option in giving consent to their privacy and data, but there are no obvious rules established to how companies offer these options to users, with many companies discovering misleading designs to trick users into accepting website cookies. Noyb argues that these methods are “frustrating” users into simply consenting.

GDPR is not without its faults, but it applies to every organisation in the EU, including the UK even though Brexit has now come into effect. As stated by noyb, the consequences for not complying by GDPR regulations can seriously damage your business’ reputation and overall success. Today, almost all companies are involved with customer and employee data, meaning companies need to abide by data protection rules more than ever.

To learn more about GDPR settings and privacy policies within website management, and what we can do to make sure your site is compliant, contact a member of the Engage Web team.

Posted by Lucy Cornelissen

LinkedIn announces new advertising tool

Posted on June 2, 2021

LinkedIn has recently announced a new feature that allows businesses and advertisers to boost any high-performing organic posts to increase their reach and overall engagement on (more…)

Posted by Lucy Cornelissen

Make conversation with Google’s new LaMDA model

Posted on May 28, 2021

Google has recently highlighted its new artificial intelligence (AI) technology that can exchange dialogue around specific topics to eliminate (more…)

Posted by Lucy Cornelissen

Will Twitter Spaces kill off Clubhouse?

Posted on May 27, 2021

The recent upsurge of audio streaming has caused a rivalry between the upcoming live chat app Clubhouse, and the renowned social networking service Twitter.

Last year, Twitter (more…)

Posted by Lucy Cornelissen

What are keywords and why do you need them?

Posted on May 26, 2021

For many people entering the marketing world, search engine optimisation (SEO) can seem very confusing and overwhelming, but it can actually be very simple. SEO allows your content to be more visible to your particular target audience through using specific keywords that your audience would be (more…)

Posted by Lucy Cornelissen
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