The Pakistani cricket team is in turmoil, with the threat of expulsion from international cricket hanging over it. Undercover journalists from the News of the World newspaper set up a sting operation which has resulted in allegations of match fixing against three Pakistani cricketers. It is alleged that no-balls were deliberately bowled at certain points during the Test against England at Lord’s. This is not the first time that illegal betting and match fixing has occurred in cricket; but it has tarnished a game known for its fairness, with the suggestion that players deliberately played badly for money.
Spectators cannot be sure that they are watching a genuine match, with both sides playing their best and optimising every chance that comes their way.
As in sports, customers are loyal followers of brands and companies, eagerly looking forward to new products and developments, and trusting that the companies have their best interests at heart. Managers and business leaders work hard to maintain this and improve their rank in the market place.
A recognised way to do this is to make sure that the firm’s website has search engine optimisation (SEO). Employing copywriters and SEO content writers through an experienced and reputable article writing service is a guaranteed method. Some businesses may be tempted to take short-cuts and employ freelance SEO copywriters to do this work.
Unfortunately, this could turn out to be a costly mistake as freelance writers may not be as committed to the task in hand, and drop a current commission for a more lucrative offer. Fair play is always assured when outsourcing content to a reputable agency.
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