Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their
It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of
It’s commonly accepted that it’s vital to avoid spelling and grammatical mistakes in content marketing, but have you ever considered the readability of material? How
Christmas and New Year are now distant memories, and while people are focussed on getting through the winter, it’s time to start thinking about
The popularity of content marketing has increased over the last decade as search engines have increasingly prioritised quality content, and
Content marketing is commonly accepted as being highly effective, but there may come a point when your boss demands to see what the return on
Hosting a blog or website news feed is a great way to get started on content marketing. It gives you a medium through
Anyone considering a content marketing campaign should appreciate it’s about playing the long game rather than looking for short-term gains, but it can still be
You’ve created personas for your target audience. You’ve recruited a team of freelancers or outsourced your content generation to a
