Engage Web Cheryl Mathews, Author at Engage Web

How to surf the rising tide of content marketing

Posted on June 5, 2018

Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their marketing budget in content marketing. The space is growing ever more competitive, so how do you survive the rising popularity of content marketing?

The emergent problem is that as the total spend on content marketing increases, the volume of (more…)

Posted by Cheryl Mathews

Money saving tips for content marketing

Posted on May 16, 2018

It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of fulltime writers, as well as the hassle of dealing directly with freelancers, by using a copywriting service. You still want the best value for your money, though, so here are some tips for those looking to get the most from a limited marketing budget: (more…)

Posted by Cheryl Mathews

Is your content readable enough?

Posted on March 21, 2018

It’s commonly accepted that it’s vital to avoid spelling and grammatical mistakes in content marketing, but have you ever considered the readability of material? How do you define this anyway?

Reading actually places a big cognitive load on the brain. This means you’re more likely to lose people’s attention if they have to (more…)

Posted by Cheryl Mathews

Content ideas to think about for spring

Posted on February 20, 2018

Christmas and New Year are now distant memories, and while people are focussed on getting through the winter, it’s time to start thinking about (more…)

Posted by Cheryl Mathews

A brief introduction to content marketing

Posted on February 7, 2018

The popularity of content marketing has increased over the last decade as search engines have increasingly prioritised quality content, and (more…)

Posted by Cheryl Mathews

How can you demonstrate content marketing success?

Posted on October 5, 2017

Content marketing is commonly accepted as being highly effective, but there may come a point when your boss demands to see what the return on investment is. With a light-touch approach like content marketing, it can be (more…)

Posted by Cheryl Mathews

Increasing engagement with your blog or news feed

Posted on June 5, 2017

Hosting a blog or website news feed is a great way to get started on content marketing. It gives you a medium through (more…)

Posted by Cheryl Mathews

Never give up on content marketing too soon

Posted on April 4, 2017

Anyone considering a content marketing campaign should appreciate it’s about playing the long game rather than looking for short-term gains, but it can still be discouraging when the metrics are not meeting your (more…)

Posted by Cheryl Mathews
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