Engage Web Cheryl Mathews, Author at Engage Web - Page 2 of 91

Making content marketing more relevant to shifting demands

Posted on December 19, 2016

You’ve created personas for your target audience. You’ve recruited a team of freelancers or outsourced your content generation to a (more…)

Posted by Cheryl Mathews

Finding suitable writers for content marketing

Posted on September 16, 2016

You no doubt know that quality content is essential to any content marketing strategy, but how do you recruit suitable writers for the task? Some writers produce endless reams of paraphrased content, while others take pride in (more…)

Posted by Cheryl Mathews

Can kindness help your content marketing?

Posted on June 24, 2016

Content marketing may be a very effective form of marketing, but are you showing compassion in your content? Marketers sometimes struggle with the shift away from directly selling their offerings, but it’s vital to show your audience that you really care about their problems.

One way to do this is to stop (more…)

Posted by Cheryl Mathews

Outsourcing your content creation: Who, what and how?

Posted on May 16, 2016

Embarking on a content marketing strategy can be a significant undertaking, especially when it comes to generating the content itself. Outsourcing can relieve much of the burden, but don’t expect this to be a magic bullet. Keeping your content on time and (more…)

Posted by Cheryl Mathews

Five common pitfalls in content marketing

Posted on February 4, 2016

With more and more companies investing in content marketing, it might be tempting to jump on the bandwagon without considering all of the aspects. If you start your planning before taking any actions, however, you will be able to avoid the five (more…)

Posted by Cheryl Mathews

What are the benefits of regular website content?

Posted on January 5, 2016

When most people set up a business website, it is little more than a glorified business card. You obviously want your contact details on there, as well as a brief description of your business. Maybe you even add a contact form. Unfortunately, this ‘barebones (more…)

Posted by Cheryl Mathews

Grammar is important on dating sites

Posted on October 13, 2015

According to an article from The Wall Street Journal, the correct use of grammar is a sought-after quality on online dating sites, with it coming second only to personal hygiene.

This observation comes from a survey by (more…)

Posted by Cheryl Mathews

Marketing company confirms current search trends

Posted on August 19, 2015

Searchmetrics has released its Search Ranking Factors & Rank Correlations Report for 2015. This confirms the ongoing belief that (more…)

Posted by Cheryl Mathews
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