New West Ham United signing Pedro Obiang was given a dubious welcome to the London club last Wednesday, when his new chairman inadvertently announced his arrival by tweeting a picture of a completely different player.
Hammers chair David Gold took to social media to welcome new manager Slaven Bilic’s new recruit, accompanying his tweet with what he thought was an image of the Spanish midfielder. The player pictured, however, was not Obiang, but Juventus and Italy defender Angelo Ogbonna.
When fans commented on the error, Gold rectified his mistake and replaced the picture with one of the correct player, but not before his Twitter slip-up was picked up on by The Metro and Goal.com.
Luckily, Obiang didn’t appear to take too much umbrage at this case of mistaken identity, with Gold later tweeting that the 23-year-old was excited to have joined the Premier League club and was keen to learn club anthem ‘I’m Forever Blowing Bubbles’.
Obiang, presuming that he is indeed the player West Ham have signed, has spent the last five years at Italian club Sampdoria, collecting caps for Spain at U17, U19 and U21 level.
Gold may have sourced the picture of the player he thought was Obiang using Google Images, which is a dangerous practice as tags can be inaccurate and images may be copyright protected. To avoid attracting attention for the wrong reasons, careful practice and an understanding of internet regulations are vital in any social media and website marketing campaign.