Engage Web John Murray, Author at Engage Web

Why are desktop searches back on the rise?

Posted on April 2, 2020

It’s now three and a half years since mobile search overtook desktop, and this is a trend that has only increased in the time since. Google has reacted to this, and in late February it advised all websites to have mobile-first indexing within the next year.

However, recent weeks appear to have seen something of a (more…)

Posted by John Murray

Bing video suggestions – out of date and irrelevant

Posted on April 1, 2020

By and large, whichever search engine you use, you will find what you’re looking for on most occasions. There are, however, small reasons you notice every now and again that remind you why most of us use Google.

One thing that all search engines have changed in recent years is the way they display results. Once just a (more…)

Posted by John Murray

Don’t take your website down during COVID-19, says Google

Posted on March 30, 2020

With many businesses forced to temporarily shut down due to the coronavirus outbreak, Google has issued a blog post advising them not to disable their website.

Businesses unable to continue operating should limit their sites rather than take them down altogether, as doing the latter could undo any search engine optimisation (SEO) work they have (more…)

Posted by John Murray

Don’t miss out as consumer spending shifts online

Posted on March 27, 2020

Two studies are showing that, perhaps unsurprisingly, consumers are spending more money online as the COVID-19 outbreak takes hold, emphasising the need for businesses to have an online presence.

Here in the UK, research from Blacktower Financial Management Group indicates that households have been spending an average of £13 more per week during the pandemic. Some of this has been in physical supermarkets, but notably, online spending has gone up by 25.5%.

Another study reveals similar patterns in the US, where restrictions are currently a little more relaxed in most states than they are here. A survey of over 2,500 American adults by L.E.K. Consulting and Civis reveals that online spending is up by 10%-30%, despite pessimism about the economy with 80%-90% of respondents believing a recession is likely next year.

As sanctions on personal movement increase both in the UK and the US (the latter has today been confirmed to have more coronavirus cases than any other country), these figures are only likely to increase as we become more reliant on home delivery services. This makes it crucial that businesses, particularly retailers, can continue to operate online for as long as restrictions continue.

Yesterday, we discussed how setting up a basic brochure website can make a big difference by giving traditional small brick-and-mortar stores an internet presence. With that structure in place, there’s no limit to how far they can take their online retail services, leaving them well set up for a post-coronavirus future.

The internet will no doubt prove to be a crucial lifeline as the pandemic develops and, while the situation is creating unprecedented challenges for businesses, many might be finding that funds they had put aside for something else have now been freed up. This might be due to cancelled events, unneeded office supplies or delayed plans to recruit staff, so why not invest some of this money into digital marketing and web development?

Whether the idea of a website is new to you, or you have one but want to get more out of it, speak to us at Engage Web for expert advice.

Posted by John Murray

How a website can see your independent store through the lockdown

Posted on March 26, 2020

The restrictions imposed on us as a result of the coronavirus outbreak have had an effect on all businesses, but threaten to be particularly tough on small, village food stores (more…)

Posted by John Murray

How can I stop YouTube showing my competitors’ videos after mine?

Posted on March 24, 2020

It’s a typical annoyance of the infinite content loop served up by social media platforms. You go to the trouble of creating a company video, edit it tightly, find the perfect voiceover, then upload it on YouTube.

Then, what does YouTube do as soon as the video has finished? It directs the viewer straight to (more…)

Posted by John Murray

Why we need to monitor Google Trends as COVID-19 develops

Posted on March 18, 2020

The COVID-19 outbreak is an unprecedented situation throughout the world, and as a result, people have started to use the internet differently.

A look at Google’s Trending Searches over the past few days shows that almost all the main searches are related to the virus or the knock-on effects of it on companies like the (more…)

Posted by John Murray

Football clubs show how to do social media while out of action

Posted on March 17, 2020

With the COVID-19 outbreak growing and advice changing by the day, many businesses may have to face the reality that they will need to make changes to how and when they operate in the coming weeks and months, so how can they continue to keep themselves in the public eye?

One sector that’s already been heavily hit is (more…)

Posted by John Murray
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