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For quite some time now, Google has applied some degree of intuition in what it returns for search queries, meaning it looks beyond the exact words we search for. As early as 2008, Search Engine Land had noted that Google was searching for synonyms, such as returning results for ‘jog’ in a search for ‘run’.
However, that doesn’t mean that (more…)
Posted by John Murray
Humour is subjective, and that’s why it can be difficult to get right on social media. When done well, it can be the route to increased reach and a key part of brand identity. When done badly, it can fall flat or, worse still, cause offence and leave a company with some apologising to do.
Since July 1st is (more…)
Posted by John Murray
Last year, after Boris Johnson had replaced Theresa May as UK Prime Minister, some keen-eyed observers noted that one or two of his more unorthodox actions and remarks were having interesting effects on internet searches related to him.
The most notable example was his talk of a hobby involving painting wine boxes to look like buses, and the effect it had on (more…)
Posted by John Murray
On social media, it’s no secret that people tend to like, comment and share articles they haven’t read beyond the title, but a controversy last week opens up debate about the dangers of doing this, as well as whether we should share material we don’t 100% agree with.
Last week, Shadow Education Secretary Rebecca Long-Bailey was asked to (more…)
Posted by John Murray
Without much fanfare at all, Google has set up a new topic curating platform called Keen, which allows users to build a customised, shareable collection of content themed around areas of interest.
As tech sites like Search Engine Land and The Verge have noted, the premise behind Keen is not an entirely original one, so what can it do (more…)
Posted by John Murray
If you look at just about any news story, you will probably see a quote from somebody in it. News often comes from what people say and do, so to use their exact words is the most accurate way to report on this.
Not everyone is comfortable using other people’s words rather than their own though, so here are (more…)
Posted by John Murray
The big three tech giants of Apple, Google and Microsoft compete with one another across a variety of products and services, with all of them offering their own mobile phones, internet browsers and app stores.
In the search engine sector, however, only two of the three are involved. Google, which of course began life purely as a (more…)
Posted by John Murray
So far, 2020 has taken the phrase “funny old year” to a new level. It started with bushfires engulfing Australia, then Britain and much of Europe was battered by Storms Ciara and Dennis in February, and the USA now finds itself in the grip of racial protests and disharmony that show no signs of going away. While all this has (more…)
Posted by John Murray
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