Engage Web John Murray, Author at Engage Web

Predicting the UK European Elections results with Google Trends

Posted on May 22, 2019

In the crazy year that was 2016, we started looking at the links between what people were searching for on Google, and how they were voting.

This started when I read that considerably more people had been searching for ‘Leave’ related topics than ‘Remain’ in the run-up to the UK’s referendum on European Union membership. Of course, the UK then (more…)

Posted by John Murray

Is social media affecting the EU elections?

Posted on May 21, 2019

This Thursday, the UK finds itself in the odd position of voting for politicians in an organisation it won’t be part of for much longer, and with the Cambridge Analytica scandal having played a role in the 2016 EU referendum and US Presidential Elections in the same year, some might be wondering whether we are again being (more…)

Posted by John Murray

How to own your mistakes on Twitter

Posted on May 17, 2019

When a business makes a huge mistake, there are three ways it can react.

It can try to brush it under the carpet and pretend it didn’t happen. This is usually a bad idea, because thanks to social media, news quickly spreads and the longer an incident continues without an official response from the perpetrator, the more (more…)

Posted by John Murray

Email marketing blunder sees thousands “win” Champions League final tickets

Posted on May 14, 2019

Online retailer Zavvi left droves of its subscribers deeply disappointed last week, when it accidentally sent out a mass email telling recipients they had won VIP tickets to the UEFA Champions League final in Madrid.

The number of people who received the email in error has not been confirmed, but some sources, including Joe.co.uk, report that (more…)

Posted by John Murray

Google to help webmasters answer commonly searched questions

Posted on May 13, 2019

Google’s annual I/O conference took place last week at its California headquarters, and among the developments announced by the search engine giant was increased support for ‘how-to’ queries in the webmaster support tool Google Search Console, as well as help in making FAQ pages feature in search results.

With search engine users commonly looking for (more…)

Posted by John Murray

BBC radio presenter sacked for royal baby tweet

Posted on May 10, 2019

Radio host Danny Baker might be best known to lovers of dodgy ‘90s football for his ‘Own Goal & Gaffs’ series of videos, but a social media gaffe of his own this week has cost him his job.

The now former BBC 5 Live presenter posted a black and white image on Twitter of a (more…)

Posted by John Murray

Australian politician caught congratulating himself on Facebook

Posted on May 2, 2019

Modern day politicians need to use social media, and interaction on their posts is important, but an Australian MP has found out the hard way that self-praise is no praise.

On Monday, Campbelltown MP Angus Taylor shared a video on Facebook announcing more car parks for train users in his area.

One comment on the video (more…)

Posted by John Murray

Survey shows mixed value in Google ‘no-click’ results

Posted on May 1, 2019

A study of Google users’ habits has shown that the search engine’s Snippets and Knowledge Panel are a popular point of reference, especially among younger users.

However, a significant number of those who use these so-called ‘position zero’ results are not clicking any links on Google’s index page, leading to questions of how much publishers are (more…)

Posted by John Murray
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