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Companies put considerable time and money into branding and logo design, so it’s understandable that they want these to be widely seen. A website offers the perfect opportunity to do this, but remember that it should offer your visitors something too.
When we build websites, we sometimes find that clients want a large company logo to (more…)
Posted by John Murray
Sites that fail to load quickly could be about to get a badge of shame from Google, as the tech giant considers introducing a way to let its Chrome browser users know they are waiting longer than they should be.
In a blog post on Monday, Google emphasised its commitment to speed and moving towards a (more…)
Posted by John Murray
With Google hugely dominant in the global search engine market, Microsoft appears to be trying to refine its target audience, and announced a new business-centric approach for its search engine Bing last week.
In a post on the Windows Forum, it revealed that it was to start focusing on businesspeople, describing Bing as the “search engine for business”.
With this in mind, tweaks to (more…)
Posted by John Murray
It’s generally not nice to get lampooned on social media. It’s one thing if someone writes an angry letter or makes a frustrated phone call, as that can be dealt with person to person, but when it’s on Facebook, Twitter, or a review website like TripAdvisor, it’s there for everyone to see. We’ve written before on (more…)
Posted by John Murray
Have you ever seen a sponsored post on your Facebook timeline and wondered ‘why on Earth does it think I care about that?’ Perhaps, like Darren, you’re a Liverpool fan who is being told about Manchester United games. Perhaps, like me, you’re getting ads trying to sell you car insurance even though you don’t drive.
Many people don’t realise that (more…)
Posted by John Murray
A blog post from Google has revealed that it is making its most significant algorithm change in several years, as it aims to get the search engine to better understand the language humans use every day.
The algorithm alteration is called Bidirectional Encoder Representations from Transformers (BERT). It focuses on the problem users sometimes face in (more…)
Posted by John Murray
Particularly since social media came into our lives, typing in capital letters has been widely seen as a hallmark of poor communication. Even in as far back as 2000 though, Iowa native Derek Arnold was so fed up of upper case text being overused, he declared October 22 to be Caps Lock Day.
If you see (more…)
Posted by John Murray
A new Google feature has been noticed by some mobile internet users, emphasising the importance of high-quality and well-optimised images on websites.
The new ‘search by photos’ option appears to have been spotted by blogger Mike Blumenthal, and a Search Engine Land article depicts how the appearance and position of the tool varies from one (more…)
Posted by John Murray
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