There are five key features that sports clubs should try to incorporate into their websites. In the following sections, we’ll explore these in detail.
1. Blog and news updates
A blog and news section of a sports club website is essential to notify fans and members of the latest news and updates within the club. Blogs are also a great way to help improve a club’s online presence and to help the site rank on Google.
2. Fixture listings
Fixture listings are also a great feature of sports club websites, as they will enable members and fans to see what events the club is running or taking part in.
3. Team and player statistics
Player statistics are a great way for clubs to show fans visiting the website which team members are performing well in the club. Team statistics are also a great way to show website visitors how the club is currently performing in tournaments against other teams.
4. Social media links and feeds
Social media presence is an important factor that must be considered when a sports club wants to improve its online presence. If a club has social media accounts, it’s advisable to clearly advertise them on its website so that website visitors can easily click through and see what the club gets up to.
Another way to incorporate social media into a sports club website is through the use of social media feeds. For example, displaying a colourful Instagram feed is a great way to show images of members taking part in events and training, while also helping to put faces to the club.
5. Contact information and a contact form
Contact information is an important part of any website, but having these details on a sports club website is essential so that website visitors can easily find where a sports club is based. A contact form is also important, so that clubs can receive messages from prospective members or those who simply want to find out more about it.
At Engage Web, we have designed websites for a wide range of local sports clubs, including Ellesmere Port Town Football Club, West Cheshire Athletics Club and Neston Archers.
We can design a website for your sports club that incorporates the above essential features, so that you can improve your club’s online presence. To find out more, get in touch with our friendly team.
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