In a bid to more closely integrate search with social media, Microsoft’s search engine Bing has introduced a new feature to stop its users having to move between different windows when multitasking online.
The addition, which appears on the site’s existing social sidebar, allows users to see and respond to comments on relevant Facebook posts without having to navigate away from Bing.
The company explained this brand new feature on its blog:
“Now you can see what your friends might know about what you’re searching for and engage with them directly without leaving the search page.”
Bing users are also able to ‘Like’ posts on Facebook through the new feature, allowing them to easily engage with others through social content. This means that company strategists undertaking website marketing through social media will be able to take advantage of added opportunities to interact with prospects.
It is believed that the increased usability could count for much – given that the latest estimates place Facebook’s number of active users at more than a billion. This comes amid talk that the social media giant lost around 10 million of its users in 2012. Although much of the site’s recent growth has been attributed to increased interest from some of the world’s emerging markets, Facebook did still reportedly gain around four million users from the US in the last year alone.
Some industry observers have predicted that the new social sidebar feature could have a significant impact on companies’ website marketing strategies.