Engage Web Darren Jamieson, Author at Engage Web

How to waste your Facebook Advertising budget

Posted on July 16, 2019

Have you ever seen adverts on Facebook and wondered why on earth you were seeing them? You know, the sort of adverts that are so irrelevant to you that you can’t believe Facebook is showing them to you?

Every now and (more…)

Posted by Darren Jamieson

Google or social media – where do you look to find a business?

Posted on July 11, 2019

This week I found myself tagged in yet another social media post where someone had asked for recommendations for a web designer.

Now don’t get me (more…)

Posted by Darren Jamieson

Search engine rankings have never been about the links

Posted on July 4, 2019

This week’s social media argument, as that seems to be how my life goes these days, centred on whether or not you should pay for links.

I honestly can’t believe (more…)

Posted by Darren Jamieson

Fools who know nothing always first to offer advice

Posted on June 26, 2019

Another week, another argument with the ill-informed on Facebook. I really need to stay off these things!

This week, I have (more…)

Posted by Darren Jamieson

How to find the worst content writers

Posted on June 19, 2019

At Engage Web, we don’t just supply content for our own clients, we also supply a number of digital marketing agencies and web design agencies across the UK with copywriting services. Some of these agencies use Engage Web for overflow work, or for the odd piece, whereas some use us on a regular basis to produce hundreds of pages of content every month for their clients.

We have become their outsourced content department.

It’s something we’re particularly good at, as we have the writers to take on large volumes of content at very short notice. Unlike freelance copywriters, we don’t have the issue of a limited capacity when it comes to accepting new work, and we’re also not limited by subject matter, as we have a number of writers with varying experience and interests.

We’ve never missed a deadline, and we’ve produced web copy and blogs on subjects ranging from floor sanding to biochemical research.

Naturally there are a lot of people who also offer copywriting as a service, with some being much cheaper than Engage Web. I have always been suspicious of the quality of the content writers who charge tiny sums for their work, and advertise on platforms such as Fiverr. This week I decided to do a little research into the online writing community, to see if I could find any quality freelancers we may be able to use.

I used Facebook and joined a number of freelance copywriting groups. I should state now – this was a mistake.

The first thing I noticed was how many there are. There are hundreds. Many of them have thousands of members, all hoping to earn money producing content. The second thing I noticed is that most of them cannot string a sentence together, let alone craft content worthy of being paid for. This doesn’t stop them offering their services as writers, however. Nor does it stop people engaging with them, hoping to use them due to their cheap prices.

One such post offering content writing services was this gem:

“Hey everyone, I am a freelance writer with the power to deliver the content with 100% plagiarism free and SEO optimized”

That was by no means the worst of them.

“I am experienced content writer. I have 4 years experience in content writing. I can do SEO content writing, BLOG writing, website content and news article. My charge is $ 4 – 5 PER 500 words. I need payment every time once content gets approval. Thanks”

If their posts promoting their services are the worst type of drivel, just imagine what their work would be like! People are paying for content from these people too.

These Facebook groups aren’t just full of people who think they’re freelance copywriters looking for work, there are also people in the groups seeking copywriters. They post links to jobs, requests for copywriters and briefs they need fulfilling. Every post along these lines is jumped on by huge numbers of people who are ‘intrested’ [sic] or ask the poster to ‘Pls check inbox’.

When we recruit writers, we probably accept fewer than 1% of the people who apply. The reason for this is that everyone thinks they can write, yet most people can’t. The majority of people who apply don’t read the application properly and fail to submit a sample of their work. Those who do read the application and submit a sample, don’t follow the brief. The majority of those who do read the application, submit a sample and follow the brief can’t actually write well in the first place.

Most of these people, it seems, are in these freelance writing groups trying to get work as freelance writers.

What this has taught me is that Engage Web has some of the best writers producing content for our clients, and for our partners’ clients. We have selected the very best writers, after a rigid process, to ensure the very highest quality. Additionally, if you want awful content for your website, it’s easy to find a writing group on Facebook and make a post asking for a freelance copywriter. You’ll get dozens of responses – all of them terrible.

I have now muted the groups I have joined, and my sanity levels are all the better for it.

Posted by Darren Jamieson

What can go wrong when moving to a new web hosting company?

Posted on June 11, 2019

When you decide to move your website from one hosting company to another, there are so many ways it can all go wrong, it’s almost impossible to list them all. In the last 20 or so years in this industry, however, I (more…)

Posted by Darren Jamieson

Why you should test your contact form

Posted on June 5, 2019

Last year I wrote a post on some of the reasons a website’s contact form might not be working. I highlighted some (more…)

Posted by Darren Jamieson

You need a .com domain, insists misleading advert

Posted on May 30, 2019

A recent advert we heard on Spotify prompted howls of laughter at Engage Web, followed by sombre reflection. This quickly turned to anger as the reality of what we had just heard set in.

An ad for the (more…)

Posted by Darren Jamieson
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