SOLM Property

SOLM Property is a specialist in property selling in the North West and North Wales, with a forward-thinking, ambitious approach to a crucial industry. Therefore, the company deserved a website that matches this ambition, and this is what Engage Web set out to achieve.

The SOLM website was created with a sleek and modern look that puts the emphasis on the client’s excellent property photos. The homepage also features a clean video that sets the tone perfectly. Even though the website is professional in tone, there are small inclusions and details that make it stand out and give it a lot more personality than the themed alternatives used widely by many similar companies in the industry. The hand-crafted text animation on the homepage, for example, lends a friendly tone to the page, while the entrance animations further down on the page also help to achieve a professional yet friendly feel.

Visually, the brand has a clean look with a vibrant tone of red that naturally pairs well and contrasts the white background. We also introduced a shade of cream colour to complement the dark colours used for text. This is mainly used as a background, but it also gave us the opportunity to play around with diagonal shapes that separate each section.

From a written content perspective, the primary goal for the website was to highlight SOLM Property’s main unique selling points (USPs). These are positioned high on the home page, with five subheadings and short explanations, designed not only with icons to represent each USP, but with a sliding header that reinforces each quality to the reader.

As the primary service promoted on the website is for selling homes, this service page features the most detailed written content on the entire website, explaining the exact process for sellers looking to navigate the property market with a reliable partner.

This industry also greatly benefits from social proof, so the latest Google reviews are also displayed on the website – both on the homepage and on a dedicated page too.

The website features properties that can be ordered and filtered in different ways and all individual properties also feature their own gallery. Finally, as there was a pre-existing site, we’ve carried over all existing blogposts as well as property details so there is nothing lost on the new website in terms of traffic.

Overall, our designers have delivered on the goal of presenting SOLM Property as the modern, no-nonsense property experts its customers have known them to be.