Last week, Twitter announced that it had acquired Revue, a Dutch platform that allows people to publish and monetise email newsletters.
Kayvon Peykpour, Twitter’s Product Lead, and Mike Park, VP of Publisher Products, said in a blog post that Revue provided a new way for the social network to serve publishers and writers who have amassed a following on Twitter. In the post, the pair said:
“Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content. We’re imagining a lot of ways to do this, from allowing people to sign up for newsletters from their favorite follows on Twitter, to new settings for writers to host conversations with their subscribers. It will all work seamlessly within Twitter.”
According to the blog post, Twitter’s intent is also to continue operating the newsletter tool as a standalone product. In addition, it’s making the paid features free for all Twitter users, and is reducing the fee charged for paid newsletters down to 5%.
Two days after the announcement, on Thursday, January 28, the social network appeared to begin work on integrating the platform into its site. According to findings by Twitter user @wongmjane, “Newsletters” is set to be the latest addition to the sidebar navigation, and Twitter is already preparing a way to promote Revue to its users, enticing them with a fresh new way to engage with their audience – and get paid for doing so.
She posted her findings in a series of tweets:
— Jane Manchun Wong (@wongmjane) January 27, 2021
While Twitter’s promotion of Revue is clearly in the early days – as shown with the typo of “newsletter”, and its refusal to comment on Wong’s discovery – its quick action is telling of the potential it sees in the newsletter tool.
Newsletters are increasingly growing in popularity as marketing tool, and the integration of Twitter and Revue has the potential to provide businesses and content creators with many benefits, with an already established Twitter following primed for conversion into newsletter readers, and the enticement of monetisation options. This news could, perhaps, push businesses into focusing on building up their following on the platform in preparation for the integration of the newsletter tool.
Here at Engage Web, we’re active on Twitter ourselves, and we always keep an eye out for new tools like Revue that can help our clients grow their businesses and reach a wider audience. If you would like to have a chat about social media management, setting up newsletters or your business’ online presence in general, feel free to get in touch.