Search engine friendly Facebook usernames from Saturday

Posted on June 10, 2009

 

For SEO experts, Facebook profiles have always been something of a letdown because of the random string of characters used to make up the URLs. It would be much better if instead of “id=592952074” for your profile page, you could have /fred-jones.

You’d rank better in the SERPs for your name and be able to optimise your Facebook page for Google. It’s vain perhaps, but that’s just what Facebook is calling the idea, vanity URLs, and they’re being launched on Saturday.

Vanity URLs will be available on Facebook from 12:01 EDT this Saturday, strictly on a first come, first served basis, so expect a rush of people looking to grab their name before someone else does.

From Saturday you’ll be able to change the URL for your Facebook profile to read: www.facebook.com/username/.

That’s bad news if your name is John Smith, better move quick!

Facebook is also offering SEO styled URLs for pages, so if you have a fan page or a page for your company, you can change that as well.

One word of warning though, it’s a one shot deal as you can’t change them afterwards, so don’t make any mistakes when doing it!

You can read the full details on Facebook’s blog here.

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3 Comments »

  1. […] We enjoy writing your news and building tools that help you stand out from the crowd. Search engine friendly Facebook usernames from Saturday […]

    Pingback by Why Facebook fan pages work in social media — June 11, 2009 @ 1:27 pm

  2. […] Hands up those who woke up at 5:00am this morning to secure their own name as a Facebook username. […]

    Pingback by Who’s got their Facebook username? — June 13, 2009 @ 6:02 pm

  3. […] been monitoring the progress on Facebook and the fact that it now offers people their own ‘vanity URLs’ or search engine friendly usernames, you’re probably aware that they also offer them for fan […]

    Pingback by Facebook moves the goalposts on username eligibility for pages — June 29, 2009 @ 6:12 pm

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