The internet is rife with articles about disastrous advertising and marketing campaigns. These tend to focus on cases like Hoover’s horrific miscalculations when offering free flights in 1992, or the
When writing sales copy – written content promoting your product or services – you have the all-important task of winning over a potential customer. Over the
Whenever you write web copy, you need to put yourself in the position of the reader. What question or objections might they have about your product or service? Ideally, it’s
Google has recently announced the release of a new feature for podcasts – Google Podcast Manager. This new tool appears to
Ben McOwen Wilson, Managing Director of YouTube in the UK and Ireland, has stirred up some debate by claiming that the video site is now more reflective of Britain as
To some, the word might create a feeling of dread, and for others who thrive on time pressure, anticipation. Whether good or bad, and in whatever context – be that
In my many years of designing websites, there’s always been one niggling issue that crops up – hardcoded text. Despite all the theme options in the WordPress backend,
It’s often said than in sales, a sure sign of a rookie marketer is that all they talk about is what their product is and what it does. They’ll tell
Google has announced work on a new Google My Business (GMB) feature that will enable business owners to log customer calls that have come directly from Google.
