
Why does storytelling work in sales copy?
All businesses exist to address a need and solve a problem. A barber solves the problem of people having too much hair, a greengrocer solves the problem of having no

All businesses exist to address a need and solve a problem. A barber solves the problem of people having too much hair, a greengrocer solves the problem of having no

British retailers hoping for a busy end to 2020 will not be surprised to hear that online sales are expected to account for 33% of spending for the

Last week, I gave five straightforward tips to improve search engine optimisation (SEO) in 2020. This week, I have five more pieces of advice to

Facebook has announced plans to launch a new website hosting service – for free. The social media giant has been working hard as of late to increase its appeal for

Facebook has announced increased investment into ecommerce with its messaging platform WhatsApp.

What is a blog? Well, according to the Cambridge Dictionary, the official definition of a blog is:

SEO (search engine optimisation) sounds like a daunting challenge, but there are plenty of simple changes you can make on your site to improve search performance on the web. Often,

“Teaser copy” is a term that has its roots in postal marketing. You might have received a letter that has said something on the envelope like “Sign up today for

Last week, Google held its “Search On” event, during which it outlined a range of improvements it will be making to Google Search. The improvements outlined were largely centred on
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