As another year draws to a close it’s time for many to take stock of the year that has just gone, and look towards 2011 with a sense of optimism, belief and determination. For people running their own business 2011 looks to be a promising year as the recession is well and truly behind us and the economy is expected to improve steadily.
Of course, if your business has a website this means very little if nobody is actually looking at it. One of the biggest things to come out of this, and indeed any, recession is the number of new business start-ups. As we’re in the technological age the large majority of these new businesses (and you may very well be one of them) will have got themselves a website to help promote their new venture. However, as is also the case with many new business start-ups, these websites will have been attained as cheaply as possible (perhaps even for free using the GBBO) and they won’t necessarily have delivered the results their owners would have liked.
You see, being in business and having a website doesn’t necessarily mean that your website will be found; and having a website that can’t be found on Google is worse than not having a website at all – at least by having no website it won’t have cost you anything.
To become successful online in 2011 you need to ensure that your website can be found by potential customers, found for more than just searches on your company name too! You need to rank on the first page of Google for phrases related to your industry, or for products and services within your local area. If you’re not ranking for them, you can bet your competitors are – and they’ll be winning the new business for those Google searches. What will you be getting every time someone searches on Google for products and services within your area? Nothing.
Start the New Year as you mean to go on, by considering the future of your website and how it can help to increase your business, proactively.