Website building platform WordPress has officially severed its organisational ties with Twitter, signalling a new blow for the social media company’s API subscription efforts.
Earlier this year, Twitter announced, alongside major changes to its Twitter Blue program, that its API integration services will be included in its Enterprise tier of subscription, costing company users $42,000 a month.
WordPress’ Jetpack plugin has previously enabled users to share content automatically from their website to Twitter, as well as other social media platforms.
In a statement explaining the decision, WordPress’ parent company Automattic noted that Jetpack will no longer support integration with Twitter due to the dramatic increase in price. The statement from Automattic said:
“We have attempted to work with Twitter in good faith to negotiate new terms, but we have not been able to reach an agreement. As a result, the Twitter connection on Jetpack Social will cease to work, and your blog posts will no longer be auto shared to Twitter.”
However, other social media platforms supported by Jetpack will still work with WordPress the same way they have before. These include Facebook, Tumblr and LinkedIn. WordPress also has plans to add Instagram to this list of platforms, as well as Twitter alternative Mastodon.
WordPress has joined the likes of Microsoft and Intercom as large companies deciding to remove Twitter integration entirely in the last few weeks.
If you have a website powered by WordPress, like 43% of the entire internet does, and you want to share your content onto Twitter automatically, you may now be forced to do so manually, unless you’re willing to pay for Twitter’s costly subscription.
Here at Engage Web, we specialise in creating beautiful WordPress websites for our clients. If you’d like one of your own, speak to our specialist team today to get the ball rolling.
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