Google tests removal of homepage Search button

Luke Meredith

Google’s famous homepage could be about to undergo one of its biggest updates in years.

The company is currently testing a new version of its search homepage that removes the familiar Search button for some signed-out users. Instead, the page highlights a selection of AI (artificial intelligence)-powered tools.

The proposed changes reflect Google’s wider push towards artificial intelligence and new ways of finding information online.

The test was first noticed by Search Engine Watch before being picked up by other technology publications. Users included in the experiment reportedly see three new options below the search bar. These are “Create Images”, “Ask About files” and “Brainstorm”.

The AI Mode feature remains available within the search box.

The change appears to only affect a small number of users currently. Reports suggest the updated homepage has appeared across several browsers, including Chrome and Microsoft Edge.

The way the new AI shortcuts work is also interesting. Users can access “Ask About Files” and “Brainstorm” without signing into a Google account. This will allow them to upload documents, ask questions and interact with Gemini.

“Create Images” appears to be different, as it requires users to log in before using the feature. Google has not confirmed the reason behind this, although image generation may require more computing resources than other AI features.

Another detail worth noting is that the AI-focused homepage appears to disappear when users sign in. Reports indicate that the usual Google homepage returns once an account is logged in, with the experimental design only appearing again after signing out. This could suggest Google is specifically testing the feature with casual visitors rather than existing users who are already part of its wider ecosystem.

The timing of this experiment is significant. Google’s traditional search model is facing increasing competition from AI platforms that provide direct answers rather than a list of search results. Tools such as ChatGPT and Perplexity are changing how people discover information online, and Google has been introducing AI features across its products to keep pace.

However, there is no guarantee that this version of the homepage will ever become available to everyone. Google regularly tests new features and layouts, with many experiments never progressing beyond a small trial. Despite that, any change to the homepage attracts attention because its simple design has remained largely consistent for more than 20 years.

For now, it is unclear whether Google will eventually remove the Search button completely or whether this will remain as a limited experiment. What the test does show is that Google is continuing to rethink the role of its homepage as AI becomes a bigger part of how people search, discover and interact with information online.

Keeping up with changes across Google and search technology is important for businesses that rely on online visibility. If you want support growing your website and attracting more customers, Engage Web can help. Speak to our team today to find out how we can support your digital marketing strategy.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.