Getting people to visit your website is one thing – but are you doing enough to keep them there?
Any website can become the victim of a high bounce rate, indicating that the content or design of their website isn’t sufficient enough to keep visitors on there – forcing them to instantly click off.
In this blog, we’ll list some potential reasons as to why this might happen, giving you pause for thought when it comes to putting content together for your own website.
Slow loading speeds
One of the main reasons why people don’t stick around on certain websites is due to load speed.
If visitors are waiting too long for your site to load, it can be off-putting while potentially setting a bad first impression, given that viewers are confronted with a bad user experience from the get go.
A way to overcome this would be to optimise all content – especially images and videos, as these are what will be taking the longest to load.
Another way to overcome this would be to set the page to only load what is visible, meaning that content will only begin to load as you scroll down the page, rather than all loading at once.
Misleading title and meta description
Does the title and wording of your meta description reflect the content on the page?
Although there is potential for this to be subjective, if your visitors enter your site expecting one thing, only to be confronted with another, this could encourage them to click straight off. Therefore, it is best not be overly specific – and be careful with your wording.
Incompatibility with mobiles
It’s no secret that more of us use our phones over any other device to browse the internet; so, having a site that isn’t compatible with all device types is becoming increasingly unacceptable.
If your site is uneasy on the eye or doesn’t function properly on the device, your audience will likely not think twice about clicking off and visiting another site.
If you need help optimising your site in order to keep users engaged, get in touch with the team at Engage Web today.
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