When writing content for your website, you’ll want to strike the right balance between having enough information for your reader, and keeping your page organised and clutter-free.
This is where accordions come into play (if you’ll pardon the pun) – but what are they, exactly, and are they bad news for search engine optimisation (SEO)?
What is an accordion?
Much like the musical instrument of their namesake that stretches and expands, accordions are text blocks that behave in the same way.
Useful for keeping the content of web pages tidy, accordions are clickable elements that collapse and expand, keeping content hidden away until the visitor decides they want to learn more.
They are especially useful for frequently asked questions (FAQs), with the main function being to prevent a text overload – instead filing content away into neat little boxes that can be interacted with at will.
But what, if anything, does this mean for SEO?
Do accordions impact Google’s ability to crawl?
Simply including accordions on your website won’t affect SEO. As long as the text exists on the page, then Google can find it, even if it isn’t directly visible to site visitors.
The only thing to bear in mind here is making sure your user’s experience of the website isn’t affected too greatly. Accordions can be a useful way to save space, but having too many clickable tabs with quality content hidden away behind them can cause frustration. If your visitor feels like they’re embarking on a treasure hunt-esque quest to find what they’re looking for, they might be tempted to look elsewhere.
Here at Engage Web, we design websites that provide visitors with a clean, easily navigable experience every time. For more information about our services, why not get in touch today?
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